Blog

By Category


Busting the First Mover Advantage Myth of Branding

Watching a TED Talk recently from Organizational psychologist Adam Grant I came across a brilliant insight that challenged the long and firmly held belief of First Mover Advantage. For as long as I can remember in business and brand the ‘first mover paradigm’ dictated that…

Read more »

How Marketing & Christmas lights helped Columbian Guerrillas to put down their guns

An Inspiring TED Talk on how Marketing can be a Powerful Tool for Change Colombia is a country of exceptional beauty and promise, and it’s also a country where the F.A.R.C. guerrilla movement has incited violence for 50 years. The human cost of the war…

Read more »

What Brands & the World can learn from Children

A great TED talk from Child prodigy Adora Svitak. Adora says the world needs “childish” thinking: bold ideas, wild creativity and especially optimism. Kids’ big dreams deserve high expectations, she says, starting with grownups’ willingness to learn from children as much as to teach. There…

Read more »

Embracing Transparency – the Great Challenge for Brand Owners

Honest Brand Communication Documentary maker Morgan Spurlock (Think Supersize Me) speaks at the March 2011 TED conference with a talk titled ‘The Greatest TED Talk Ever Sold’.

Read more »