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Busting the First Mover Advantage Myth of Branding

Watching a TED Talk recently from Organizational psychologist Adam Grant I came across a brilliant insight that challenged the long and firmly held belief of First Mover Advantage. For as long as I can remember in business and brand the ‘first mover paradigm’ dictated that…

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How Marketing & Christmas lights helped Columbian Guerrillas to put down their guns

An Inspiring TED Talk on how Marketing can be a Powerful Tool for Change Colombia is a country of exceptional beauty and promise, and it’s also a country where the F.A.R.C. guerrilla movement has incited violence for 50 years. The human cost of the war…

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What Brands & the World can learn from Children

A great TED talk from Child prodigy Adora Svitak. Adora says the world needs “childish” thinking: bold ideas, wild creativity and especially optimism. Kids’ big dreams deserve high expectations, she says, starting with grownups’ willingness to learn from children as much as to teach. There…

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Embracing Transparency – the Great Challenge for Brand Owners

Honest Brand Communication Documentary maker Morgan Spurlock (Think Supersize Me) speaks at the March 2011 TED conference with a talk titled ‘The Greatest TED Talk Ever Sold’.

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