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The 7 Golden Rules for Marketing to Chinese tourists in Australia

A growing tourism market with rich potential. There’s never been a better time to dust off your Mandarin textbook and shake the dust off of your Chinese New Year Dragon, because the number of Chinese visitors to Australia continues to grow rapidly and opportunities abound.…

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KLM extends their brand experience beyond the skies

Building Broader Brand Relationships is Good for Business. Many years ago, back when Apple was a personal computer business, Steve Jobs had a vision for Apple to play a valued part in more of the 1440 minutes in every person’s day than any other brand.…

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Truly Deeply rebrand helps Tropica realise significant sales results

Brand receives global recognition and exceeds business expectations Rob Cecconi, Owner and Managing Director, Tropica Island Resort Fiji said that the rebrand has helped them realise a significant increase in sales, eclipsing their expectations. “Truly Deeply’s unwavering commitment to understanding the unique essence of Tropica…

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Unique brand voice creating more profitable websites

HotelsWeLove.com, launched in July, is a great example of an online listing, made exceptional by the quality and consistency of brand voice and design. A personal project run by Laurence Billiet and Rachael Antony, HotelsWeLove.com offers hand picked content from around the world in the…

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Where the bloody hell are we now?

A new Australia tourism ad has just been released to replace the infamous “Where the bloody hell are you?” ad. It seems that Australia has had a few goes at making a tourism ad. So it is interesting to note the direction that we take…

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