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The meaning and origin of famous brand names, part 2

More brands, more stories of how they found their name. Last week we looked at how Apple, Virgin, Nike and 3M, Durex and Kodak got their names. To read part 1 click here. This week we look at the stories behind more big name brands,…

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From Bandwagon To Brand Wagon?

AFL Women’s League An Untapped Brand Sponsorship Treasure Chest. If  last Friday night’s opening game of the AFLW is any indication, the belief that there’s no interest in women’s sport is fading fast. Even the AFL themselves were not prepared for the crowds that came…

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Australia Day a time for reflection on brand Australia’s future

The 26th of January each year represents Australia’s official national day and marks the anniversary of the first fleet sailing into Sydney back in 1788. For many it brings great joy, largely because it provides a day off work to share time with families and…

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The Truly Deeply 2010 Trend Report – The Visual Language of Brands

The Most Comprehensive Trend Report on the Visual Language of Brand Identity Trends in the visual language of brand identity are driven by many factors from the ‘me-too-ism’ of designers and their clients mimicking the visual language of market leaders, to new and emerging trends…

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The Power of Colour in Brand Design

Today it’s more critical than ever for businesses to differentiate themselves from their competitors and make memorable connections with their audience by creating unique, instantly recognisable brands. Colour in Brand Design Every touch point of a brand plays a vital role in brand recall, but…

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Toyota Brand : Accelerate or Brake

What a shocker of a time Toyota has been having! Over 8 million vehicle recalls world wide, and just when you thought it couldn’t get any worse, it gets a lot lot worse. Toyota has now moved from an acceleration problem to a braking problem.…

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