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Kylie Vs Kylie – The power of a personal brand name

If there’s one sure sign you’re a global brand, it’s when you’re recognized by your first name alone; think Madonna, Beyonce, Adele and Kylie. A trademark battle has broken out in the US where Kylie Jenner of Kardashian fame has been seeking to legally own…

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Trademark Infringements lands Pacific Brands in Hottie Water

A Study in Checking for Brand Trademark Infringement Australian lingerie company Easton Corp is going head-to-head legal with Pacific Brands over the use of the word “hottie” in relation to the underwear market. Easton Corp Pty Ltd owns the registered trademark for the word and…

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