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Australian winemakers fight to keep the prosecco name and their brand value.

Trademark and naming battle. Should Aussies fight to keep using prosecco or create their own regional or wine style brand? Following on from France’s successful trademarking of Champagne, Italy is now trying to stop Australian wineries using the prosecco name. The challenge to the use…

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Heineken fights to protect its brand and trademark red star

Global beer brand forced to defend it’s iconic red star and perceptions of it promoting communism. Dutch brand Heineken is recognised globally for it’s green cans and bottles. Another core brand asset is the red star. Unfortunately for Heineken, the red star is also seen…

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Kylie Vs Kylie – The power of a personal brand name

If there’s one sure sign you’re a global brand, it’s when you’re recognized by your first name alone; think Madonna, Beyonce, Adele and Kylie. A trademark battle has broken out in the US where Kylie Jenner of Kardashian fame has been seeking to legally own…

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Trademark Infringements lands Pacific Brands in Hottie Water

A Study in Checking for Brand Trademark Infringement Australian lingerie company Easton Corp is going head-to-head legal with Pacific Brands over the use of the word “hottie” in relation to the underwear market. Easton Corp Pty Ltd owns the registered trademark for the word and…

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The Battle of an Honest to Goodness Brand

In recent months, the larger supermarket chains have found themselves embroiled in controversy as a result of their price wars and less than market friendly tactics.  As Peter Singline mentioned in his recent blog, the plight of smaller brand owners, in particular the smaller milk…

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