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The Confounding Trend of Bland Branding

Where has all the brand personality gone? Call me old and grumpy, but there’s an emerging trend in brand identity design that has got my goat – the growing popularity of simple, type only brand marks. As a branding agency that breathes, eats and sleeps…

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The 2017 Colour of the year is… Greenery.

Setting the colour trend for 2017 Annually global colour standard; Pantone release their trend prediction for the colour of the year, a color that reflects the current cultural climate. The colour of the year is a symbolic color selection; a color snapshot of what we…

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Pantone Colour Institute announces their colors of 2016: Rose Quartz & Serenity

Global colour brand; Pantone announces the color(s) of the year for 2016, combining two shades for the first time – Rose Quartz (Pantone 13-1520) and Serenity (Pantone 15-3919). The choice of these two, softer colours is a response to what has been taking place within…

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WWF Visual Identity Re-Design adds to the Messaging of the Brand

WWF Visual Identity Re-Design Adds to the Brand Messaging In a clever piece of brand identity design extension, designer; Yana Makarevich uses the existing shapes of the iconic WWF panda into three other endangered species animal silhouettes. Whilst none of the new three animals has…

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Our Brand Identity design for fashion label Hemisphere Jeans – One from the Vault.

Creating Everyday Brand Identity Magic When fashion brand Hemisphere asked us to help them create the visual identity for their new ‘every-day’ label, we couldn’t have been more inspired. having been big fans of the brand for years, we won the account after first meeting…

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