WWF Visual Identity Re-Design adds to the Messaging of the Brand

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WWF Visual Identity Re-Design Adds to the Brand Messaging
In a clever piece of brand identity design extension, designer; Yana Makarevich uses the existing shapes of the iconic WWF panda into three other endangered species animal silhouettes. Whilst none of the new three animals has quite the elegance and sophistication of the original panda brand mark, the overall messaging that WWF stands for all endangered species is communicated most powerfully.

There’s plenty of talk about how video is the new uber graphic medium, and plenty of examples of video being used for the sake of it – but as always, the medium is the best medium when it increases the engagement and impact of the brand message.

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Dave Ansett
Truly Deeply Founder & Creator of Brands
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Pics courtesy WWF

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