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New food retail brand strategy and identity redefines soup

Truly Deeply has been working with new fresh casual dining concept; Zuppa to develop an engaging brand and identity to launch them to market. Zuppa Soup Kitchen is bringing soup back to the table, but it’s better than you’ve ever imagined. Lovingly prepared in their…

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Research shows how the shape of your brand mark influences customer perceptions

The hidden science of logo design For more than 25 years here at Truly Deeply we’ve been evolving and refining our understanding of the visual cues of brand identity, that is the subconscious associations brands communicate to their audience through the design of their logos.…

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Australian political party Logos – A sad but true reflection?

Is the dire state of Australian political party brand identity a reflection of the state of Australian politics? We’re the first to admit we have an unreasonably high expectation of brand identity standards. We set the bar pretty high and expect everyone else should follow…

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Business card design for doctors measures your heartbeat

Business card design is still an opportunity to make your brand identity stand-out. The challenge with business card design is creating a tool that stands out from the crowd whilst leaving the receiver with a memorable impression. The advent of email and email signatures have…

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WWF Visual Identity Re-Design adds to the Messaging of the Brand

WWF Visual Identity Re-Design Adds to the Brand Messaging In a clever piece of brand identity design extension, designer; Yana Makarevich uses the existing shapes of the iconic WWF panda into three other endangered species animal silhouettes. Whilst none of the new three animals has…

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Our Brand Identity design for fashion label Hemisphere Jeans – One from the Vault.

Creating Everyday Brand Identity Magic When fashion brand Hemisphere asked us to help them create the visual identity for their new ‘every-day’ label, we couldn’t have been more inspired. having been big fans of the brand for years, we won the account after first meeting…

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