Blog

By Category


10 annoying things designers do

Designers can’t help it. It’s not our fault. We like to judge. We are picky. We like to openly criticise design, even if no one asked us our opinion. It’s in our DNA. We seriously can’t help it, fact. We are a collective who are…

Read more »

Art with Heart 2018 – A TRUE Success

Last night we hosted our annual charity event, Art with Heart, with all proceeds going to StartOut, a local health promotion charity providing regional outreach and mentorship programmes for young people of diverse sexuality and gender (DSG). StartOut has developed a unique online mentoring program purely from…

Read more »

A Night with the Blokes in Wagga Wagga, brought to you by Tomorrow Man

Each year us folks here at Truly Deeply hold an annual art exhibition known as Art with Heart which raises money for a wonderful local charity. Last year we had the privilege of donating over $21,000 to the amazing team at Tomorrow Man, an incredible…

Read more »

6 Inspiring Hand Lettering Artists

Beautiful lettering created by Pellisco An art form that was heavily used during the early centuries in illuminated manuscripts, hand lettering is still strong on the design scene and hopefully here to stay. You probably walk past hand lettering on a daily basis, from artisan chalkboards…

Read more »

4 website inspiration galleries to drool over

As a designer, I’m constantly on the lookout for websites that don’t fit the mould of a stock standard template design. If a site is intriguing, invites me to explore various elements on the page, and looks unique, it goes straight to my bookmarks bar.…

Read more »

The woman behind the mac icons

Starting at Apple in 1982, Susan Kare’s first job was to design a Mac System Font. Something bold in order to stand out and take over from the thin jaggedy placeholder font being used. At the end of that first day Kare had worked on…

Read more »

5 Inspiring Sans-serif Typefaces

Fonts are the ruler of the design world. With so many to choose from, it is sometimes hard to break away from your go-to favourite, especially when you know it’s going to work a dream on your current project. Sans-serif fonts have always been at…

Read more »

Another successful Art with Heart – 2017

Last night we hosted our annual charity event, Art with Heart, with all proceeds going to Tomorrow Man. Tomorrow Man was founded by Tom Harkin and is supported through auspice by Gotcha4Life. Currently in Australia suicide is the largest killer of men aged 15 – 44, (6 Australian…

Read more »

WWF Visual Identity Re-Design adds to the Messaging of the Brand

WWF Visual Identity Re-Design Adds to the Brand Messaging In a clever piece of brand identity design extension, designer; Yana Makarevich uses the existing shapes of the iconic WWF panda into three other endangered species animal silhouettes. Whilst none of the new three animals has…

Read more »

Bland Identity – Microsoft Launches their New Brand Identity Design

A Branding Challenge for market Leaders Microsoft has launched the latest evolution of their brand mark at the opening of its new store in Boston. The task of keeping a brand’s visual language fresh and relevant to the market is critical (we recently wrote a…

Read more »

Nike Masters the 80:20 Rule of Branding

Not all brand activities are born equal. This is a brand principle that Nike know better than most brands as the recent release of the ‘Nike sole’. The Nike sole has been developed to fit onto the ‘flex-run’ prosthetic running blade, designed for by Nike…

Read more »

25 Killer Custom Typefaces – A Brand Design Asset

Building Your Brand’s Visual Properties When creating a corporate image for our clients brands, we focus on building unique brand properties that can be leveraged to become brand assets. A brand’s typeface is one of the visual properties we incorporate into the brand design process,…

Read more »