With Christmas just around the corner, brands everywhere are fighting for our attention.
Amongst the Christmas clutter, the TAC created a powerful pop up display in the city that helped create a deep and enduring impact.
Posts Tagged ‘brand-gesture’
It has taken them a year, but it seems that Chemist Warehouse has finally seen the light and dropped the all 90s format and will target their programming towards their audience.
Perhaps they can now finally deliver a brand-inspired radio station and a valuable brand gesture for their audience that was promised a year ago.
Legendary Japanese Sushi Chief Jiro Ono is considered the world’s greatest Sushi chiefs. Japan has declared him a national treasure and his humble 10 seat restaurant located in a Tokyo subway station has been awarded 3 Michelin stars. At 85 he is the subject of a documentary film by David Gelb. A story of working life, family and the quest for culinary artistic perfection.
04.27.12
African Men. Hollywood Stereotypes.
Reversing stereotypes through personal brand story telling is how four Kenyan men, Gabriel, Benard, Brian and Derrik turned a simple idea into a viral campaign for charity. After watching Alex Presents Commando they wanted to tell their own story about African stereotypes in Hollywood movies. The video gives us a sneak peak into the lives of the Kenyan men, humanising their world and showing a different Africa, one that is filled with hope, laughter and kindness. It has been produced for Mama Hope who have released a series of personal stories from African nations to raise money for education and much needed community development.
04.06.12
Lucie and Simon’s Silent World
Photographers Lucie & Simon have produced these beautiful images of how some of the worlds busiest places would look without people and cars. It creates a surreal world that is both calming and unsettling, but most interestingly this photography series shifts the focus. The landscapes depict places that thousands of eyes has graced over and stopped ‘seeing’. As designers we remind ourselves to really ‘see’ our environment, the mundane of the morning bus trip is filled with designers inspiration gold. These photos are a great reminder of the haphazard beauty of out surroundings. Read the rest of this entry »
03.18.12
Air New Zealand – The Kiwi Sceptics
The Kiwi Sceptics is part tourism campaign, part airline campaign and part dig at stubborn Aussies. The premise is to take Australians with unfavorable opinions of New Zealand and trick them into traveling across the ditch to change their minds. It is a lovely case of well executed brand story telling, twisting cliches and misconceptions, all told through the eyes of characters that are easily related to and reflecting stereotypes that are at times scarily honest (for an Aussie). The campaign is by Air New Zealand, but you would be forgiven for mistaking it for a New Zealand tourism piece, which is an interesting platform, leveraging creative brand positioning, Air New Zealand is promoting and supporting their own national identity, their own people and their own culture, which is a lot more than some national carriers some can boast.
03.15.12
Emotion Charged Brands Win
In Australia, retailers continue to struggle. A two speed economy and continuing frugality amongst consumers looks like being around for some time into the future. Data released by the Reserve Bank at the beginning of this week indicates that credit and debit card transactions shows the average credit card limit grew only 0.7 % over the past year, the slowest growth on record over the past 17 years. The Age on March 13 also reported Commsec’s Economist Craig James as stating ‘…the new age of consumer conservatism shows no signs of ending. Consumers are likely to maintain their preference for value shopping, keeping the pressure on margins.’
As airlines continue to struggle for differentiation, KLM hopes its new ‘Meet and Seat’ programme might be another incentive for you to choose them.
It’s a bold initiative that rides the social media wave and may well provide a valuable brand gesture that enhances the flying experience. However, for those who enjoy the solitude of air travel, will this actually be a turn-off?
In 2011, Twitter’s influence in shaping brand reputations continued but most content was driven by the public. This year, Twitter’s new Facebook-style brand pages promise to provide more opportunities for brands to customise and highlight content.
This also creates opportunities for brands to take Twitter parties to whole new level as HP and Intel showed us this week.
We always love to share a great brand gesture, especially when it adds to the brand experience for the audience and creates a mutually beneficial brand partnership.
Harrods of London and Hermès have developed a great brand gesture that unites two brands beautifully as well as the online and retail experience worlds.
