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The Trump Effect – When Consumers Say One Thing and Do Another

Today’s post is an article written by Brandhook, good friends of ours and the sharpest brand research and insights agency around. As we all know, recently Donald Trump was elected President of the United States of America, defying nearly every prediction and pre-poll. In the lead…

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Will consumers do what they say they will? Habit is key.

Today’s post is an article written by Brandhook, good friends of ours and the sharpest brand research and insights agency around. It is always hard when gathering insights, to measure people’s intentions. At the end of last year a client asked us to find out…

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Underdog brand archetype can work for PM Julia Gillard

There are many brands in the market place that know how to leverage the status of the underdog. They use the position to drive a more emotional connection with their target market. Harvard academic Anat Keinan co-authored a paper for Journal of Consumer Research, titled…

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