Ode to the creative truck/bus/taxi ad
As a branding agency we spend most of our lives living, breathing and dreaming of ways to communicate brands in ways that have relevance and value to the lives of our client’s consumers. As the world changes, we surf the wave of new technologies, new mediums and new ways of communicating. But we are sometimes reminded that in the charge to stay abreast of the new there are still some classic brand communication channels that are easily overlooked. Truck, bus and taxi cab advertising may not qualify as new media, but as a channel to market it can still provide for cut-through creativity as these 20 beauties demonstrate.