Short film; a brilliant brand storytelling asset

signage branding

The Power of Brand Storytelling on Film.

Goodwin & Goodwin are a creative sign company based in North London. They recently worked with film makers; Reuben Armstrong and Jamie Neale to create a short promotional film about their business. In this short film we get a sense of their eclectic team of architects, designers, typographers and sign makers. From their passion for retro typography, through to their pride in their craft, this is an engaging and human documentary about a business based-on hand-crafted design and teamwork.

As an asset to capture the essence of a business, short film can be a great promotional tool. As with this little beauty it can capture the craft, personality and philosophy of a business whilst providing a sense of their brand personality. The Goodwin & Goodwin film has had more than 36,000 views to-date, which at around 20c per view is cheaper and more effective than a business card.

Watching the film I was reminded that signage might just be the most overlooked brand canvas. Over the last decade, technology has made signs cheaper and simpler for businesses to create. The introduction of cost effective, large format, four colour adhesive vinyl printing has led to the loss of much of the craft of signage design and with it the role of signage to positively impact brand perception.

Dave Ansett
David is the founder of Truly Deeply, a brand agency with 25 years experience working with brands to position them for growth. His deep expertise is in the creation of high engagement brands that attract the attention of their audience and stand out from their competitors. David has extensive experience working with corporate, retail, food & beverage and entrepreneurial clients. Find out more here
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Pics courtesy Goodwin & Goodwin

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