The power of a beautiful design idea.
Wander round Apple’s iconic 5th Avenue store in NY and you’ll come across this brilliant piece of retail brand design. Whilst the easy solution would have been a wall full of product (after all the beautifully simple Apple packaging design is close to art) or a backlit image from the latest Apple brand campaign (also close to art), the retail design team have gone one better and created this statement that weaves together product attribute and brand design.
Simple, clever and beautiful.
David is the founder of Truly Deeply, a branding agency with 25 years experience working with brands to position them for growth. His deep expertise is in the creation of high engagement brands that attract the attention of their audience and stand out from their competitors. David has extensive experience working with corporate, retail, food & beverage and entrepreneurial clients. Find out more here
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Pics via Apple.