Your next client doesn’t search the way they used to. They ask Google or ChatGPT, “Who are the best firms for this in Australia?” What comes back isn’t a page of blue links. It’s a confident, conversational recommendation that names three firms and says why…
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Long the domain of retail and eComm brands, this new pop-up office from design is giving B2B businesses a entree into the experience economy. Consider a professional services firm (like say… a branding agency) popping-up an office at the beach, opposite the markets, at a…
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Consulting brand creates value for company, customers, and the community. Building on Hugh’s personal reputation in shared value strategy, we created a strong and distinctive consulting brand to engage corporate, philanthropic and public sector leaders. “Getting some good thinking into the brand identity process right…
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A strong case for the growth power of B2B brand marketing. Over the summer break I caught up on some reading (the best part of six months worth of recommended articles sitting in my email Inbox). One of those articles was sent to me by…
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