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AirBnB finds-out how tough it is to get your branding right in China

The bumpy road for brands launching into China Recently Airbnb Co-Founder Brian Chesky announced via Twitter that his company has a new Chinese name; ‘Aibiying’. Aibiying is a clever localized brand name which sounds like the Western original, but translates in Mandarin to “to welcome…

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From Amsterdam to Melbourne; Maxime’s brand internship story

Maxime Terberg travelled from the Netherlands to Australia to complete a six-month internship at Truly Deeply. In this guest post she shares her experience at the agency and thoughts on Australia as a brand.

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