Delta Airlines and Coke apologise after napkins offend Delta and Coca Cola have canned their inflight match-matching brand gesture after many label it creepy. What was intended a bold and fun has potentially caused brand damage. Far from inspiring hook-ups, it has potentially also fractured…
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New Bonds ‘Originals’ brand messaging on female stereotype’s in their recent ad campaign ‘The Queendom’ is an inspiring piece of brand communication strategy and a refreshing change in women’s underwear marketing. Powerful and playful, the ad is set in remote Australian ‘bushland’ known as ‘The…
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New look, new name with a contradictory sales pitch. Next month Victorian Teachers Mutual Bank will relaunch as Bank First. The new name and identity gives the bank a much simpler and stronger name to compete with other mutual banks. It also shifts the brand…
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Can Political Incorrectness ever be a valid brand communication strategy? OK, so this may be skirting the boundaries of sensitivity and taste, but sometimes the most interesting strategies are found where others fear to tread. When it comes to political correctness, most clients want to…
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‘The Big Deal’ shifts the conversation and ignites the brand message of #EqualLove A short film for the Sydney Gay and Lesbian Mardi Gras is quickly becoming a powerful campaign for marriage equality in Australia. During the weekend, ‘The Big Deal’ video and #EqualLove started to be…
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Unbelievable Brand Messaging. It’s a Sunday night at our place and the new Samsung ad comes-onto the TV, kicking off with the statement: “At Samsung, safety has always been our priority”. It’s not often an ad is met with the instant derision to the extent…
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Apple’s ‘Made in China’ Brand Messaging Maybe I’m a little late to the party, but on the weekend I notices for the first time the small print on the back of my iPhone 6 which says: ‘Designed by Apple in California Assembled in China’. I…
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On average consumers receive on average 3,000 marketing messages everyday, you’re no longer just competing against your direct competitors you’re competing against all messages that bombard people’s lives in order to get noticed. By offering the same, product, features and benefits as your competitors you…
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Melbourne brand strategy and design agency has developed new packaging, brand messaging and design for the Heatbeads range of products. “The team at Truly Deeply took the time to really understand the Heatbeads customers and market to create packaging that both respected our brand’s long…
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When was the lat time you heard a really good story… from a brand? It’s part of the way we’re wired that we relate to stories with a level of engagement and emotion that is simply not attainable for functional messaging. And whilst all brands…
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