Luxury brands you’re probably mispronouncing
How many of the world’s leading luxury brands can you pronounce correctly?
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Car brand names you’re probably mispronouncing
How to pronounce the world’s leading car brands correctly. From the French, Italians, Germans to the Japanese, many car brands are mispronounced. This can be caused by a misunderstanding of different languages, popular culture references or just bad brand management. Having worked with Porsche, we…
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Bank First or Customer First? Confusing rebrand messaging.
New look, new name with a contradictory sales pitch. Next month Victorian Teachers Mutual Bank will relaunch as Bank First. The new name and identity gives the bank a much simpler and stronger name to compete with other mutual banks. It also shifts the brand…
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The meaning and origin of famous brand names, part 2
More brands, more stories of how they found their name. Last week we looked at how Apple, Virgin, Nike and 3M, Durex and Kodak got their names. To read part 1 click here. This week we look at the stories behind more big name brands,…
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