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The humorous side of brand fatigue

So you build an amazing company… You invest in branding to grow awareness and value in your brand over many years – Congrats, you’ve made the grade. But after all your hard work comes brand fatigue. Consumers start turning to the newest brand on the…

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Amarillo continues to trash their brand

After finally conceding that their brandmark was a rip off, Texas town, Amarillo continues to trash their brand with their latest solution; a logo competition. Now, with hundreds of logos being submitted and continued ridicule, the city continues to get the world’s attention for all…

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