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Truly Deeply rebrands Arca, Australia’s leading credit association

New brand strategy and identity for leading credit association

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Supermarkets continue to top brand trust rankings

Leading retail brands continue to lead the Roy Morgan ‘Net Trust’ rankings while distrust is highest for Facebook and leading telcos. The top 10 list of trusted brands for the December 2022 quarter has just been released by Roy Morgan. Despite increasing inflation, the report…

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Nestlé retains title of the most valuable food brand

Brand Finance releases Food 100 Ranking for 2022 Once again Nestlé is at the top of the Food 100 ranking by a significant margin. According to Brand Finance, Nestlé’s brand value is worth $20.8 Bn, that’s almost twice as much as Yili which is second…

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Apple regains crown for most valuable brand

Kantar releases the BrandZ global ranking of most valuable brands in 2022 Apple has reclaimed its status as the leading global brand in 2022. Rising from the third position last year, Apple has increased its value by 55% and is on track to be the…

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Track your rebrand to drive long-term business growth

If you’re considering a brand review or rebrand you’ll probably need to measure and justify this investment. But seeing real results from any brand investment takes time. That’s why we recommend setting up a regular brand tracking study from the outset and then running it…

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Busting the Millennial Smashed Avocado Myth

New study shows smashed avocados are not to blame for millennials struggling with housing affordability Our friends at the Millennial Report have once again highlighted the importance of not over-generalising this generation. The study highlights how millennials (or Gen Ys) are just as careful with…

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