Study suggests most Australian businesses are not recognising the value of brand. A new Deloitte study of 300 marketing professionals found that most believe that digital and social media are the best channels for building a brand. This is despite strong evidence that shows brands…
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If there’s one brand trend we’ve seen explode over the last five years it’s the role of micro-influencers. Typically bloggers (but also instagrammers, facebookers and Twitterers), micro influencers stand at the center of a community, attracted and bound by a shared interest. These influencers produce…
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Have you ever questioned how big the internet is? Like, we know its big, but HOW big? Similar to the stars that dot our universe, the exact number of websites seem to be forever multiplying, with no one really knowing the exact total. Here are…
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Our Digitally Connected World Captured If you’re looking for evidence that the world of commerce has changed, just spend a minute mesmerized by a real time representation of some of what’s happening on the web. In the time it takes to read this post there…
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The way customers buy has changed I recently read a great article on Curalate by Jarred Shelley, Head of Content Strategy that captured one of the great challenges fro retail brands in today’s ever-changed marketplace. The article talks through a shopping experience that is reflective…
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Planning your budgets for 2017? Here’s what the experts are predicting in ad spend. Business Insider recently released a report that collated prediction findings from the big media houses for 2017. They found that Ad spend will increase in absolute terms, but year-on-year growth will…
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Influencer marketing is a powerful way to share your brand’s message with a targeted audience. One of the strongest marketing trends to emerge in recent times is influencer marketing, which involves recruiting influential social media people to promote you through their blogs, Youtube channels and…
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