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Heinz Unveils a Rebranding Masterpiece

Heinz Rebranding is a delicious blend of balance and skill. Whilst we rarely write about another agencies branding projects the recently released rebrand for Heinz by global brand agency; Jones Knowles Ritchie is an example of strategic brand design worth writing about. Rebranding for FMCG…

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Heinz Ketchup Puzzle – brilliant brand relevance

Branding Inspiration from Big Red. As so many people around the world become stir-crazy from self isolation, Heinz has come-up with with an inspired brand gesture. The Heinz Ketchup Puzzle has 570 pieces, each the exact same colour of Heinz’s tomato sauce. Heinz is giving…

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French’s Mustard reminds us of the power of crazy.

When it comes to branding, standing out is tougher than it ever has been. Compared to a decade ago, there are many more brands doing more things to differentiate and stand out in the market. The challenge for brand managers, owners and marketers is to…

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Our Gelati Sky brand at work – delicious differentiation from the streets

Bumping into our Delicious Branding Even after twenty five years of creating brands of our clients, it’s still a buzz to bump into our branding hard at work differentiating and promoting our clients and their businesses. On a cold, grey and wet Melbourne Spring day,…

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Deliciously Engaging Branding from Cheerios

Creating Breakfast Cereal Brand Buzz In a gesture designed to celebrate the real honey in their Honey Nut Cheerios, the cereal brand built a living billboard complete with working bee hives, home to 100,000 honey bees. As the bees produced their honey (around 100 liters…

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Are snack brands leveraging Canteen cred to mislead parents?

Guys, Honesty Builds Brand Loyalty. In the highly competitive snack food category the current battlefront is a brand’s ability to successfully position its products as ‘healthy’ in the minds of consumers. As brands seek to gain every advantage there’s been a shift from hard earned…

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Kellogg's hit the spot with humor, innovation and imagination

  Imagination + Invention = Brand Engagement that Snap, Crackle, Pops Global breakfast cereal brand; Kellogg’s has delivered a brand gesture worthy of their standing in the world market. So often the giant market leaders are the most lazy brand builders, taking a conservative, predictable…

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Snickers campaign engages New Yorkers by identifying local urban design mistakes

  You make mistakes when you’re hungry Confectionery brand Snickers continues to build on their global brand communication platform of ‘Snickers Satisfies’ with this campaign from NYC. The Snickers consumer value proposition of being a hunger buster above and beyond a chocolate bar has translated…

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Ben and Jerry's Brand says thank you to fans

If you have a brand that is lucky enough to have a loyal and passionate group of people following you then it’s important every now and then to thank them and keep them engaged. That’s just what Ben and Jerry’s do every year with their annual Free…

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Brand Extension and the Cannibal Effect

Existing brand buyers account for 63% of sales of new product line extensions. Research carried out by Catalina Marketing in the US brings into sharp focus where the buyers of new product line extensions come from, and the answer is; ‘they’re mostly the people who…

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One Wipe Charlie uses brand personality to disrupt their category

Brand Storytelling Loaded with Personality OK, so maybe we’re disturbingly obsessed with number twos (having already written brand articles on Who Gives a Crap & Poo Pourri) or maybe the toilet paper category is being challenged by a generation of new players. Few categories fit…

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Sweet little retail design concept from Boston

A Tasty Looking Retail Brand Identity Spotted this tasty confectionery retail brand on my recent trip to Boston. Loved the integrated brand design from visual identity to store design, packaging design to product – in a word; ‘sweet’.

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