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KFCs Halloween brand gesture a huge hit in the US

KFC Creates a Halloween Costume of their Iconic Colonel Sanders. Over the last two decades, fast food retail brand KFC have invested in an increasingly focused manner on bringing their founder Colonel Harland Sanders into the branding spotlight. They have reprised his image and locked-it…

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KFC brings back The Colonel with H.A.R.L.A.N.D. the drive-through robot

Capturing the spirit of the KFC brand personality. KFC recently launched H.A.R.L.A.N.D. (Human Assisted Robotic Linguistic Animatronic Networked Device) He is a robot created to take drive-thru orders in order to celebrate National Fried Chicken Day. So firstly – yes; National Fried Chicken Day is…

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Why the most powerful healthy eating brand proposition is fast food

Unhealthy is the New Healthy We spend a fair amount of time talking to and working with hospitality businesses from start-ups to chains who are all looking to nail the perfect customer proposition. Owning a small chain of three pasta bars myself, I’m all too…

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Pop-Up Pub with a Purpose fits just three customers at a time

Smart Pop-Up Marketing must be on brand and buzzworthy. The payback for investing in a pop-up experience for brands really kicks-in when the concept has an element that powerfully connects with the brand’s strategic positioning, and doubly-so when the concept is news and viral worthy.…

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Hotel brand plans to make a global impact by growing their own vegetables

Global hotel brand AccorHotels taps into key consumer trend to build brand affinity In the highly competitive world of hotel brand loyalty the battle is raging for the hearts of consumers. Air bnb – the worlds largest hospitality brand that doesn’t own a single room,…

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