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KFCs Halloween brand gesture a huge hit in the US

KFC Creates a Halloween Costume of their Iconic Colonel Sanders. Over the last two decades, fast food retail brand KFC have invested in an increasingly focused manner on bringing their founder Colonel Harland Sanders into the branding spotlight. They have reprised his image and locked-it…

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KFC brings back The Colonel with H.A.R.L.A.N.D. the drive-through robot

Capturing the spirit of the KFC brand personality. KFC recently launched H.A.R.L.A.N.D. (Human Assisted Robotic Linguistic Animatronic Networked Device) He is a robot created to take drive-thru orders in order to celebrate National Fried Chicken Day. So firstly – yes; National Fried Chicken Day is…

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Why the most powerful healthy eating brand proposition is fast food

Unhealthy is the New Healthy We spend a fair amount of time talking to and working with hospitality businesses from start-ups to chains who are all looking to nail the perfect customer proposition. Owning a small chain of three pasta bars myself, I’m all too…

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Pop-Up Pub with a Purpose fits just three customers at a time

Smart Pop-Up Marketing must be on brand and buzzworthy. The payback for investing in a pop-up experience for brands really kicks-in when the concept has an element that powerfully connects with the brand’s strategic positioning, and doubly-so when the concept is news and viral worthy.…

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Hotel brand plans to make a global impact by growing their own vegetables

Global hotel brand AccorHotels taps into key consumer trend to build brand affinity In the highly competitive world of hotel brand loyalty the battle is raging for the hearts of consumers. Air bnb – the worlds largest hospitality brand that doesn’t own a single room,…

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3D Printing on Coffee – Brewing-up a rich, new branding opportunity

Israeli design studio and tech startup; SteamCC has created a 3D print application for creating the next level of coffee art, and in so-doing have created the opportunity for high level brand engagement customer experiences. The Ripple Maker combines 3D printing mechanics with ink-jet technology…

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The little cafe that could – Standing out in a crowded landscape of brands.

The Pulling Power of Design Collecting reference for a retail branding project we’ve been working on we came across this hum-dinger of a cafe design. More specifically, it’s a stunning piece of retail attention grabbing complete with charm, quirk and stand-out street appeal. If the…

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Look, up in the sky… Melbourne's Jafflechute launches in the Big Apple.

Jaffles from Heaven – A delicious take on Guerrilla Marketing Three local Melbourne lads; Adam, David & Huw have taken their Jafflechute idea to the US, via some crowd funding on Pozzible. A couple of Thursdays ago a crowd of hip New Yorkers met in…

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Airbnb learns from leading hotel brands

Airbnb is taking lessons from leading hotel brands for continued growth and economic impact. Airbnb is not a new brand, it has been around for a while and there is a lot of content on the innovative approach the brand takes towards hospitality. Recently Airbnb…

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Brand Culturalization – Chinese Style

As the world gets smaller and more brands are competing on a global scale, increasingly they’re realizing the playing field is far from even. Not all brands are born equal. Some brands evolve with distinct advantages in their DNA whether that be a regional bias,…

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In the Press – Brand Gems on Corporate Christmas Gift Giving from the Guru, Truly Deeply's own David Ansett

Deck the Halls with Branded Beach Towels Australian newspaper ‘The Age’ recently published an article on Corporate Gift Giving in their Executive Style lift-out in time for Christmas. For most companies, this gesture of Christmas giving for staff and for clients tends to follow an…

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Sharing the Love. Melbourne Food & Wine Festival's Tasty Brand Campaign

A Tantalizing Brand Challenge Melbourne is one of the great food cities of the world. Big statement I know – but having traveled through more than two dozen cities in different countries, through Europe and Asia over the last couple of years, I feel I’m…

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