84 facts every brand owner and manager should know about Social Influencers. Arguably this decade’s greatest disruptor to the way brands go-to-market has been the emerging force of social influencers. In a conversation recently with the founder of Australia’s leading cosmetic retail brands when…
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If there’s one brand trend we’ve seen explode over the last five years it’s the role of micro-influencers. Typically bloggers (but also instagrammers, facebookers and Twitterers), micro influencers stand at the center of a community, attracted and bound by a shared interest. These influencers produce…
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Micro Influencers can build your brand for less than you think. When most brand owners, managers and marketers think of social media influencers, they picture top shelf celebrities with millions of followers charging $100,000 per mention. And whilst these mega-stars are leveraging their huge followings…
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Influencer marketing is a powerful way to share your brand’s message with a targeted audience. One of the strongest marketing trends to emerge in recent times is influencer marketing, which involves recruiting influential social media people to promote you through their blogs, Youtube channels and…
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