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Aston Martin’s audacious brand gesture

Aston Martin has announced the ultimate collectors toy with the news they are going to make 28 Goldfinger DB5 reproductions. Aston Martin is working with EON Productions and Chris Corbould the special effects wizard whose resume includes Star Wars, Batman and all the Bond movies…

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Lego moves to become a sustainable brand

Toy brand introduces first sustainable pieces It’s the only plastic toy that gets a thumbs up from most sustainably minded parents I know. It’s great to see it making a move to becoming a sustainable brand. Lego has introduced it’s first sustainable pieces as the…

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The meaning and origin of famous brand names, part 2

More brands, more stories of how they found their name. Last week we looked at how Apple, Virgin, Nike and 3M, Durex and Kodak got their names. To read part 1 click here. This week we look at the stories behind more big name brands,…

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