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Fashion designer creating profit from scraps

When a high end fashion designer decided what he was doing was no longer meaningful he decided to create garments from factory scraps to create affordable, comfortable and on trend fashion.  He wanted to tackle the wasteful fashion industry and create a zero waste product…

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What if we could re-design everything from scratch? #waronwaste

What if we could start from scratch and re-design everything in our lives so that they were good for people, for the planet and for business? What if every product and service had an overhaul and it was developed not only with this thought but…

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Marketing with meaning: Creating brand connections

As a marketeer I have recently started to notice the increase in meaningful marketing and the extent to which brands are seeking to create meaningful experiences that consumers can connect with and move people emotionally. Thank goodness, a change has been in the air for…

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