Your very best brand ambassadors are right under your nose. In the world of brand marketing, influencers are rightfully gaining a strong reputation for the important role they play. The challenge for brand managers is finding the right influencers; those with the passion, knowledge and…
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If there’s one brand trend we’ve seen explode over the last five years it’s the role of micro-influencers. Typically bloggers (but also instagrammers, facebookers and Twitterers), micro influencers stand at the center of a community, attracted and bound by a shared interest. These influencers produce…
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Our Digitally Connected World Captured If you’re looking for evidence that the world of commerce has changed, just spend a minute mesmerized by a real time representation of some of what’s happening on the web. In the time it takes to read this post there…
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