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Are business cards a dying breed

In a fast changing digital world, we often get asked if business cards are still a necessity for your brand. While some people may see them as old fashioned, you would be surprised at how many people still like to carry cards and how important…

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BONDS Set to ‘Bring It’ with New Sports Range

BONDS introduces their first ever cross-category sports range – led by a perfectly on brand campaign. BONDS have recently announced the introduction of their first ever cross-category sports range. The collection features BodyCool technology, which boasts moisture absorbing and quick dry properties, and marks a…

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Spotify is planning to sell their most popular playlists

Music streaming giant Spotify continues their expansion of audio advertising by  allowing brands to sponsor their most popular playlists. Spotify has announced that they will be expanding their advertising opportunities by allowing brands to sponsor their most popular owned and operated playlists. Brands have previously been able…

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The Power of Australian Made Products in the Chinese Market

Australian business ‘Green and Clean’ sells bottled Australian air to China The Chinese markets growing demand for all things Australian continues to boom, from iron ore, to real estate, to baby formula and now Australian air. With China’s emerging middle class becoming increasingly worried about…

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Fashion Labels Are Forgetting the Importance of their Brand Essence

Calvin Klein founder discusses how current practices within the fashion industry are not good for the long-run The power of a brand essence has diminished over time within the fashion world. In the past, iconic fashion labels have endeavoured to ensure all touch points within the market…

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Monash University Encourages You to ‘Question the Answers’

Monash University encourages the audience to look beyond the conventional and accepted, and challenge the status quo. Monash University has launched a new integrated campaign starring Australian actor David Wenham, which thanks people who accept what they’re told, for creating a world where answers should…

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Anthony Bourdain – A Lesson in Creating a Powerful Personal Brand

Open your mind, get up off the couch, move.  Anthony Bourdain is a reality TV personality, chef and author who has been exploring the world and sharing his travels with us all on his series No Reservations, The Layover, and Part’s Unknown. Bourdain has been in…

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Truly Deeply refreshes Warriewood Square Shopping Centre brand to embrace Northern Beaches lifestyle

New look helps sell Warriewood Square’s vision to retailers and the local community. As part of Warriewood Square Shopping Centre’s $85 million redevelopment, Truly Deeply was engaged to create an aspirational brand to capture the local spirit and build excitement for the future.

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'Chhirp' follows the mispelled brand name trend but is this a smart approach?

Mispelling a common word is one of the biggest naming trends at the moment. The rationale is often based on making the name ownable and sometimes it is just about being a bit quirky. Last week, we saw another one hit the market with Chhirp…

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Sagmeister & Walsh capture the colours of India for their brilliant re-branding of Frooti

Bold Colour Captures Indian Authenticity NY based creative agency Sagmeister & Walsh has re-freshed the visual identity, graphics, social strategy, advertising and animation graphics for Frooti, one of the largest and oldest fruit juice brands in india. The new brand imagery is all about the…

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Asda rebrand forces Walmart connection into identity

British retailer, Asda is aligning its brand identity to reflect its parent company Walmart. As with many brand architecture decisions, there is always a trade off between what is in the best interests of the company or its customers. Asda say they consulted their customers…

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Timpson’s smart gesture generates significant positive brand sentiment

A UK dry cleaning company has launched a great brand gesture that is getting the lots of attention for all the right reasons. Timpson has placed signs outside their dry cleaners across the UK offering the unemployed a free dry cleaning service to ensure they…

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