Inspiring Type Design – A Rich and Valuable Brand Identity Asset
During 36 days of restless creativity, creatives were challenged to design a letter or number each day. The result is a graphic demonstration of how broadly and distinctly we can communicate the letters and numerals that form so much of what we communicate as designers. Whether in print, broadcast or digital, typography is often overlooked and undervalued as a branding asset. The letterforms we choose to represent our brands have the potential to play a huge role in creating a unique and memorable brand image – yet so many brand identities settle for Helvetica/Arial, Times and their equally overused pals. The end result of this default type design methodology is an opportunity missed to establish and build a valuable brand asset through unique typography.
Here are some of my favorite typographic musings from the project… enjoy.
David is the founder of Truly Deeply, a brand agency with 25 years experience working with brands to position them for growth. His deep expertise is in the creation of high engagement brands that attract the attention of their audience and stand out from their competitors. David has extensive experience working with corporate, retail, food & beverage and entrepreneurial clients. Find out more at…
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Find out more at: www.36daysoftype.com