Leveraging brand to stay fresh when you’re at the top of your game.
Six Degrees Executive is a specialist search consultancy, focused on the recruitment of mid-level to executive professionals across multiple industries. The business over the past 10 years have immersed themselves to become experts within the industries they operate to better understand client and candidate needs.
They needed a clear definition and strategy to articulate what Six Degrees brings to the area of executive recruitment in each specialisation and strategic reasoning on whether they should create individual sub-brands for the specialisation or continue with a master brand approach.
We were brought onto the project for our ability to provide clear strategic direction on the brand architecture, clarity on the differentiated brand proposition, and to deliver a striking new brand identity to help the market identify and understand the next evolution of Six Degrees.