A Guide to Choosing the Right Branding Agency.
So you’ve worked-out the business benefits from branding, re-branding or designing new packaging for your business, products or services. You’ve worked through the business imperative, budgets and brief, now comes the tough task of sorting through all of the branding agencies to work-out which will be able to deliver the best result for your brand and business.
Every agency and his dog has a web site filled with creative eye candy and a similar sounding promise of branding credentials, but all is not what it seems. Behind those web sites can sit every level of brand expert from unskilled designers sitting in their darkened bedrooms in Eastern Europe through to the Global Agencies with offices in every major city. And at first glance they all seem kinda the same.
So how can you tell those specialist agencies suitably qualified to build your brand and your business bottom line from the rest?
An agency with the requisite level of branding expertise will have a particular skill and experience set that sets them apart from creative design studios looking to position themselves similarly. The table below lists the most valuable skills and experience you should be seeking to clarify who is best qualified to work with you on this most important of business investments. Utilising this list in conversations with potential brand agencies will allow you to cut-through the confusion and separate the professional branding agencies from the rest.
David is the founder of Truly Deeply, a brand agency with 25 years experience working with brands to position them for growth. His deep expertise is in the creation of high engagement brands that attract the attention of their audience and stand out from their competitors. David has extensive experience working with corporate, retail, food & beverage and entrepreneurial clients. Find out more here
For monthly updates of our thinking, click here to receive our free Brand Newsletter
Pic Credit: Alexandre Debieve