By Category

Burger King’s Campaign for a Michelin Star

Burger King’s Clever Product Launch Brand Strategy. Burger King Belgium have launched a petition and accompanied ad campaign to get a Michelin Star for its new menu item; The Master Burger. In a bold and cheeky move, Burger King has penned an open letterĀ …

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Burger King’s invitation to Harry and Meghan.

A Right Royal Bit of Branding Fun. I’m loving this brand campaign from Burger King leveraging the global interest in the current Royal family split. Creating timely brand ads that connect with something as newsworthy as the royal split is not a new idea, but…

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Is supporting a competitor the most noble brand gesture of all?

The Power of Brands Behaving Admirably. It’s not every day that the second biggest global brand in a category stops selling their number one product for a day and runs an ad campaign asking their customers to buy from their competitor instead – but that’s…

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April Fools Day – A Great Opportunity for Brand Tomfoolery

  Brands that made me smile. For all brands, finding a reason to connect with their audience in an authentic and emotionally relevant manner is gold. April Fools day presents that opportunity, embraced each year by many of my favorite brands. here are a few…

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