Sex Brand seeks to grow the category with cheeky Valentine’s ads
Sex Brand is attempting to shock and encourage young Brits to start bonking again.
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A $243 sandwich: the positioning power of ultra premium product
Don Wagyu leverages premium positioning to stand-out in a crowded food market. I recently read about a new fast casual Japanese Sandwich concept from New York called Don Wagyu. The article I read spoke about their hero product, The Ozaki, a wagyu beef sandwich that…
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Re-imagining Retail Design – A truly differentiated brand space
Fresh New Retail Design from Japan Tokyo has rightly earned the reputation for a city that thinks outside the square. Japanese design culture is often fresh, innovative and disruptive, and this retail space designed by Nobuo Araki/The Archetype is a bold example. Following-on from The…
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Woolworths free fruit for kids campaign builds on their differentiated brand proposition
Deliciously Good Brand Differentiation Australian Supermarket brand Woolworths have teamed up with celebrity endorser and fresh food campaigner; Jamie Oliver to introduce their latest in store brand initiative – fresh fruit. Launched in-store and driven by an above the line TVC campaign, Woolworths have come…
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