The best business branding starts with you.
Recently I’ve become addicted to an Instagram feed called Humans of NY. On their feed I spotted a profile of a professional dog walker who captured my imagination. For many small to medium sized enterprises the founder is closely associated with the branding of the business – and often times when they are not they should be. The founder – as the leader of the business and brand – projects an image that either reflects and enhances the proposition of their businesses brand, or works to the contrary. All business leaders need to clearly understand this personal/commercial brand relationship and should build a sharply focused and strategically directed personal brand as the foundation of their business brand.