Psycho or just plain brilliant?
Behind every great brand is someone who had the drive and smarts to kick start it. Some brands are born out of the boardrooms of large corporations, but many are the result of the inspiration of entrepreneurs. Individuals who had a dream big enough to push them to overcome the odds, to create something of true value and esteem. Professor Howard Stevenson from Harvard University states, “Entrepreneurship is the pursuit of opportunity without regard to resources currently controlled.” It is about self-belief and determination. Alternatively some may describe an entrepreneur as a person crazy enough to be ok with working twice as hard as anyone else and with the prospect of never getting paid. Certainly entrepreneurs swim in uncertainty every day, especially as a start-up.