Beautiful Brand Engagement – Fendi’s 90 Year Celebration kicked off last week at the iconic Trevi Fountain in Rome.
In 2012 Fendi spent US$2.2m to fund the restoration of Trevi Fountain. The local fashion brand paid for the crumbling fountain’s crucial maintenance in exchange for the right to affix a branded plaque next to the tourist magnet for four years. Further building on their connection to Rome, and leveraging their relationship with the fountain even further, they constructed a clear runway on the water of the fountain to create an illusion of their model’s walking on water. The result is a stunning piece of fashion runway theater, but produced in a way that continues to build an amazingly authentic brand connection between Fendi, the Fountain Trevi and Rome. I’m a fan!
David is the founder of Truly Deeply, a brand agency with 25 years experience working with brands to position them for growth. His deep expertise is in the creation of high engagement brands that attract the attention of their audience and stand out from their competitors. David has extensive experience working with corporate, retail, food & beverage and entrepreneurial clients. Find out more at…
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