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Lacoste goes brandless to help threatened species

What stronger way to use globally recognized branding than to make it disappear? In another example of brands tapping into the growing consumer trend of social and environmental activism, Lacoste has created a bold social brand campaign to raise awareness and funds to help threatened…

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High fashion footwear – The latest branding billboard

The latest branding trend for fashion takes to the streets. As the on again / off again relationship with fashion brands featuring their logos on their clothes continues, the latest trend is high fashion featuring their branding loud and proud on the feet of their…

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Why Consumers Love a Brand that Stands for Something

I recently came across this pic in my Facebook feed; it’s of a label sown into garments produced by a small U.S. brand for sale in the French market. The translation from French says: Wash with warm water Use mild soap Dry flat Do not…

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Fendi’s 90 Year Celebration is a masterclass in fashion branding.

Beautiful Brand Engagement – Fendi’s 90 Year Celebration kicked off last week at the iconic Trevi Fountain in Rome. In 2012 Fendi spent US$2.2m to fund the restoration of Trevi Fountain. The local fashion brand paid for the crumbling fountain’s crucial maintenance in exchange for…

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The power of pictures – Worth a thousand words in any language

Iconspeak – a new fashion brand designed for travelers They say a picture is worth a thousand words – and this is never more true than when you’re traveling and don’t have a dozen words of the local language (let alone a thousand). Created by…

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Fashion brand Dolce&Gabbana courts Muslim Women with new Hijabs & Abayas range

D&G engages the valuable Muslim market You can count on a single finger the number of audiences with a US$300 billion annual spend ignored by major brands globally… that is up until now. With few exceptions the world’s major fashion brands have largely ignored the…

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Trademark Infringements lands Pacific Brands in Hottie Water

A Study in Checking for Brand Trademark Infringement Australian lingerie company Easton Corp is going head-to-head legal with Pacific Brands over the use of the word “hottie” in relation to the underwear market. Easton Corp Pty Ltd owns the registered trademark for the word and…

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Gorman turns brand advocates into brand addicts

Working in a brand agency opens your eyes as a consumer to brands that are setting the bar in engaging their  audience. I moved to Melbourne two years ago and really missed the high street fashion offer at home, clothes are more expensive here and…

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GAP brand belief inspires Dress Normal campaign

In creating, shaping and reshaping brands we often stress the importance of building a solid belief system. While beliefs are primarily intended to guide and direct internal audiences, they can also play a powerful role in inspiring external communication as GAP shows us in their…

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PRADA presents Castello Cavalcanti by Wes Anderson

A Beautiful Piece of Brand Styorytelling Fashion uber brand PRADA recently released a beautiful, rich little bit of viral brand marketing which caught my fancy. Working with Director Wes Anderson, PRADA have produced a 7:45 min short film packed with the style and bold personality…

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New limited edition line of Lacoste shirts feature redesigns of the iconic crocodile logo

  UK Designer Peter Saville creates a limited edition range for Lacoste with a brand identity design twist To be launched in November this year, Saville has created a new range of polo shirts with a surprising twist; the polos feature a range of re-imagined versions…

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Retail Branding; Hermés and the fine art of Store Window Design

Creating Retail Brand Differentiation through the Power of Artistic Creativity. French fashion company Hermès have established a reputation for creative collaborations with international designers to create remarkable window displays for their stores in order to promote their line of products in an artistic way. Like…

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