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The Price / Differentiation Matrix and why your brand needs to master it.

Are you missing this important dimension of your brand strategy? Price has always been a key dimension of brand building. Ever since E. Jerome McCarthy identified the Four P’s of marketing (Price, Product, Place and Promotion) brands have understood the relationship between price and brand…

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The power of customer-centric brand thinking.

Now that seems like a valuable brand proposition. All to often we find brands working in a market driven paradigm. That-is, their mindset of how they go to market is based upon the collective history of how the category has always operated. What was will…

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The 5 Most Interesting Consumer Trends for 2019

The very clever guys over at Trendwatching.com have released  an overview of the five most interesting consumer trends they’re seeing for the year ahead. This is part of a much deeper piece of thinking they produce each years for businesses across every category. You can…

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Truly Deeply creates unique skin and hair care brand for the next generation

Brand strategy, naming, design and packaging for Gen Z skin and hair care range. Innovative, all natural and eco-friendly, Umii is a new range of body and skin care products specifically designed for girls and guys aged 8-18. Real, assertive and bold, Umii doesn’t tell…

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Truly Deeply creates new premium baby formula brand for China

New brand proposition, identity and packaging taps into market gap for a premium Australian made brand specifically designed for the Chinese market. Everything from the positioning, messaging and personality was designed to connect with affluent Chinese mums. The proposition reinforces their beliefs in the benefits…

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Truly Deeply rebrands Fronditha Care

  Building on a tradition to create a vibrant aged care brand for future The new brand identity builds on Fronditha Care’s strong reputation within the Australian Greek community to create a leader in the provision of aged care services for a multicultural audience. Zoe…

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What P.T. Barnum taught me about branding

Of Show Business & Branding A good mate of mine sent me an email this morning with a link to the trailer of The Greatest Showman, the first feature film of her great friend Michael Gracey. She was proud as punch and so she should…

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Smells Different. Demeter leverages the romance of everyday experiences.

Fragrance brand bucks category norms to standout in highly competitive fragrance category. Demeter continues to defy the age old art of using sex, glamour and mystique to sell fragrance. Instead, the brand uses everyday experiences as their inspiration. The US fragrance company has just released…

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Amex Vs Visa – A battle of brand association

All brands have meaning in the minds of their market. Whether carefully and strategically considered or by default, all brands hold associated meanings in the minds of the market place. Well considered brands establish a competitive brand proposition (their brand strategy) with layers of meaning…

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Time for Telstra rethink its brand proposition as it comes under attack again

Once again Telstra’s public relations team is frantically working to deal another brand attack, this time from Choice. The problem for Telstra is their network performance is not just core to the brand, it is really everything the brand stands for. Telstra needs to urgently…

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Truly Deeply refreshes iconic Aussie BBQ fuel brand, Heatbeads

Melbourne brand strategy and design agency has developed new packaging, brand messaging and design for the Heatbeads range of products. “The team at Truly Deeply took the time to really understand the Heatbeads customers and market to create packaging that both respected our brand’s long…

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How building a strong personal brand is the foundation of a powerful business brand

The best business branding starts with you. Recently I’ve become addicted to an Instagram feed called Humans of NY. On their feed I spotted a profile of a professional dog walker who captured my imagination. For many small to medium sized enterprises the founder is…

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