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Stabilo Boss campaign creates powerful brand storytelling

Bright idea highlights incredible women and rewrites history After a disgraceful week of politics, we’ve lost another Prime Minister but perhaps the real loss in the fallout is Julie Bishop. So it’s quite fitting that I came across this campaign from Stabilo Boss. Created by…

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Ikea’s Cook This Page campaign is another smart brand gesture

Swedish home furniture brand Ikea continues to be at the heart of affordable stylish urban living. We always solute brands who continually look for interesting ways to engage and add value for the lives of their customers. That’s why we love this clever idea from…

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Volley roots for change and outplays them all

Grass Roots campaign clearly differentiates and revives the brand Iconic Australian footwear brand Volley’s ‘grassroots’ campaign is doing wonders for the brand. Until recently, Volley was perhaps one of those brands that you might have questioned whether it still existed. Not any more. Volley are…

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Air New Zealand stands out from the flock and gets Aussies talking

Air New Zealand uses a talking duck to reposition the brand. Air New Zealand and a talking duck has been all over Facebook in past few days. Judging on the amount of friends who shared the airline’s latest campaign, it’s off to a great start.…

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FU ’16 campaign brand secures media plan of the year

The branded campaign FU 2016 for season 4 of House of Cards has just taken out Adweek’s Grand Prize for media plan of the year in the USA. While the rest of the world struggles with the possibility of Donald Trump being the next president,…

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Wearing mental health on your chest

A creative new range of creative T-Shirts have been developed to combat mental health.

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More than a car? Not more than a brand

When is a car more than a brand? Never! Specially when we don’t want to talk about the car, but we still have to sell them? Volkswagen latest campaign #morethanacar focused directly on the value of brand heritage to stir the emotions in the car…

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#MyCalvins campaign takes over the internet

Calvin Klein has launched its latest Spring 2016 collection with another viral social media campaign. This time there was no need for large scale advertisements; but simply the profile of some big name celebrities and the hashtag #MyCalvins to capture the worlds attention.

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Brands using crowdfunding for market research

We work with many startups and entrepreneurs at Truly Deeply and one of the very first conversations we have with new clients, especially startups is, “How can we disrupt the category?” “What’s better about us?” “What can we do differently from the rest, what is our…

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Evolve campaign aims to unite both sides of the gun debate but feels more like a disingenuous distraction

At first it seems a bad joke but no, this is actually a legitimate campaign to ‘educate’ parents about gun safety. Evolve uses humour to get through to what they call ‘dumbasses’ who leave their guns within reach of kids. Evolve USA claims to be…

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#10hours OCRF and L’Oréal campaign

One of our clients OCRF has recently kicked off a campaign on conjunction with L’Oréal called #10hours to highlight that every 10 hours one women dies from ovarian cancer. We’re proud supporters of their efforts and wanted to help spread the word.

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Our first International TVC for weight loss brand Jenny Craig

Over the past few weeks we’ve been busy putting our creative and strategic heads together to produce our very first International TVC for weight loss brand Jenny Craig. It’s been an exciting time for the brand and for our team.  Our relationship with Jenny Craig…

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