Archive for the ‘Brand-Storytelling’ Category

04.05.12

Happy Easter!

So it’s that time of the year again where the Easter bunny vis­its us with moun­tains of choco­late delights. The choco­late eggs and bun­nies have been lin­ing the super­mar­ket shelves since Santa’s last visit and choco­latiéres have been push­ing to offer some­thing a lit­tle dif­fer­ent. How­ever one brand doing it like no other I’ve seen is Sweet Brazil Choco­lates. With a brand belief that “Life has more taste when we feed our eyes before we delight the palate,” the prod­uct range is absolutely stunning.

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04.04.12

Betta Milk, a Tassie brand that truly is ‘a local’

In a world where just about every com­pany seems des­per­ate to be global, it is refresh­ing to still find great local brands that are proud of who they are and where they come from.

An avid reader of our blog from down south, has put me on to Betta Milk, a Tas­man­ian brand that has stirred up Tassie pride to fight off com­pe­ti­tion and enter­tain The Apple Isle.

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04.03.12

Jucy Rentals — Social Media Saavy Branding

branding agency

Not all Brands are Born Equal
’Not all brands are born equal’ — a state­ment worth mak­ing before I launch into a review of this crank­ing New Zealand brand who’s tak­ing on the world. In our world as brand strate­gists and iden­tity design­ers we work with brands of almost every descrip­tion; retail brands, wine brands, FMCG brands, pro­fes­sional ser­vices brands — you name it, we’ve got a pretty good fix on what makes it tick. One thing we know is some brands get a free hit from social media, they are just more suited to this method of brand com­mu­ni­ca­tions and more attrac­tive and sticky to the peo­ple who most often fre­quent these new chan­nels of con­nec­tion. But before you dis­miss this arti­cle as not rel­e­vant for your busi­ness, I implore you to take pause, read and con­sider where the oppor­tu­ni­ties may lie for your busi­ness as social media takes hold of the way we inter­act in the way email did fif­teen years before it.

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03.28.12

Heineken Limited Edition Design Contest


As a brand design agency, we are con­stantly look­ing at new and inno­v­a­tive ways for brands to inter­act with their cus­tomers and stake­hold­ers.  A brand which is con­stantly look­ing at new ways to push the bound­aries is Heineken and their lat­est idea is cer­tainly no excep­tion.  With the win­ners announced at the end of this week, the Heineken Lim­ited Edi­tion Design Con­test has been a mon­u­men­tal ges­ture for the brand, and one that has seen over 30,000 designs entered, over 6 mil­lion ‘likes’ on Face­book and 20,000 con­nec­tions made via social media.  Read the rest of this entry »

03.23.12

Nike FuelStation Reinventing Retail Space and Product Interaction

Nike Fuel­Sta­tion at Box­park Lon­don
Nike con­tin­ues to push retail space design and cus­tomer expe­ri­ence with the first Fuel­Sta­tion launched in Box­park Lon­don. A retail space that is like no other, the space invites the dig­i­tally enabled ath­lete to inter­act with the Nike brand. The retail design has a fine bal­ance of inno­v­a­tive dig­i­tal inter­ac­tiv­ity and prod­uct expe­ri­ence. Cre­ated as a pop-up retail out­let, the entire retail space has been cre­ated from ship­ping con­tain­ers. See more after the jump.

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03.22.12

Innovative product with advertising to match

Mer­cedes Benz has devel­oped their lat­est F-Cell model vehi­cle which emits zero emis­sions. Boast­ing an elec­tric motor that pro­duces 30 per­cent more power while con­sum­ing 30 per­cent less fuel com­pared with the last F-Cell devel­op­ment, Mer­cedes has pushed them­selves again in an attempt to pro­vide “a future of mobil­ity that’s uncon­strained by range anx­i­ety, non­re­new­able fuels or wor­ri­some emissions.”

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03.20.12

Property Branding and the art of creating an evocative sense of place

Com­mu­ni­cat­ing the Vision
As a brand strat­egy and iden­tity design agency who has worked for a num­ber of years in the prop­erty devel­op­ment space, we under­stand the chal­lenge of cre­at­ing a sense of the promise and vision of a place that will one day be a vibrant com­mu­nity, but is most likely cur­rently a bar­ren field. The same chal­lenge is faced by devel­op­ers and devel­op­ment mar­keters whether they are cre­at­ing a one hun­dred apart­ment build­ing, of a ten thou­sand home com­mu­nity — how do a cre­ate a pow­er­ful sense of our vision so that a cus­tomer is drawn inex­plic­a­bly to our project and not to one of our competitors?

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03.18.12

Air New Zealand — The Kiwi Sceptics

The Kiwi Scep­tics is part tourism cam­paign, part air­line cam­paign and part dig at stub­born Aussies. The premise is to take Aus­tralians with unfa­vor­able opin­ions of New Zealand and trick them into trav­el­ing across the ditch to change their minds. It is a lovely case of well exe­cuted brand story telling, twist­ing cliches and mis­con­cep­tions, all told through the eyes of char­ac­ters that are eas­ily related to and reflect­ing stereo­types that are at times scar­ily hon­est (for an Aussie). The cam­paign is by Air New Zealand, but you would be for­given for mis­tak­ing it for a New Zealand tourism piece, which is an inter­est­ing plat­form, lever­ag­ing cre­ative brand posi­tion­ing, Air New Zealand is pro­mot­ing and sup­port­ing their own national iden­tity, their own peo­ple and their own cul­ture, which is a lot more than some national car­ri­ers some can boast.

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03.15.12

Emotion Charged Brands Win

In Aus­tralia, retail­ers con­tinue to strug­gle. A two speed econ­omy and con­tin­u­ing fru­gal­ity amongst con­sumers looks like being around for some time into the future. Data released by the Reserve Bank at the begin­ning of this week indi­cates that credit and debit card trans­ac­tions shows the aver­age credit card limit grew only 0.7 % over the past year, the slow­est growth on record over the past 17 years. The Age on March 13  also reported Commsec’s Econ­o­mist Craig James as stat­ing ‘…the new age of con­sumer con­ser­vatism shows no signs of end­ing. Con­sumers are likely to main­tain their pref­er­ence for value shop­ping, keep­ing the pres­sure on margins.’

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03.01.12

Nike Masters the 80:20 Rule of Branding

brand agency

Not all brand activ­i­ties are born equal.
This is a brand prin­ci­ple that Nike know bet­ter than most brands as the recent release of the ‘Nike sole’.

The Nike sole has been devel­oped to fit onto the ‘flex-run’ pros­thetic run­ning blade, designed for by Nike for com­pet­i­tive amputee ath­letes in col­lab­o­ra­tion with world-record-holding amputee triath­lete Sarah Rein­er­sten and össur. As prod­uct line exten­sions go, this is one that has no com­mer­cial basis, but it was never intended to deliver directly to the sport­ing company’s bot­tom line.

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