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Is BrewDog’s anti-sponsor campaign brilliant or a shameless stunt?

BrewDog’s anti-sponsor campaign for the World Cup is getting lots of attention but not everyone is a fan. Multinational brewery and pub chain BrewDog has just declared itself the “proud anti-sponsor” of the 2022 FIFA World Cup to promote its Lost beer. A blaze of…

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Match flips the dating proposition in cheeky new campaign

USA dating site Match creates a bold outdoor campaign that takes a me first approach. The dating app market is massive but also largely undifferentiated. That’s why this latest campaign from Match in the USA caught my eye. Rather than promising to find ‘the one’,…

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Pride month – No shortage of brand support but is it genuine or just a Drag Race?

June, the Pride Month, is almost over and the competition between global brands on who wore the Rainbow better is coming to an end. Many global brands, especially in the USA, filled their social media accounts with glitters and confetti and happily attempted to outshine…

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Top 5 Superbowl Ads of All Time

Superbowl Sunday and Big Brands Share Centre Stage Super Bowl 52 is on today in America and with a captive television audience of over 111.9 million viewers it’s understandable that it has become advertising Mecca to big global brands. At a cost of more than…

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Christmas ads 2017; part two

More of the best Christmas brand story telling. Here’s some more of the best ads of the season from the usual suspects and a few others. Check out the different brand approaches to make us laugh, cry and potentially buy from them. Boots – Show…

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Personality rich brand storytelling. Mirry Christmus from Air NZ.

Air New Zealand’s sweet Christmas ad. Just about every brand is trying to leverage Christmas and stay top of mind. The big retailers are all trying to outdo each other with their Christmas TVCs. It’s also the time of year when many of us are…

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Vogel’s bread creates an emotive brand connection

This is an add to brighten your Monday morning, sure to make you smile and feel warm inside. Vogel’s celebrates diversity and uniqueness with an emotive and engaging TV commercial focussing on the real life stories of every day Kiwis. Goodman Fielder, with its creative partner…

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Ikea’s Cook This Page campaign is another smart brand gesture

Swedish home furniture brand Ikea continues to be at the heart of affordable stylish urban living. We always solute brands who continually look for interesting ways to engage and add value for the lives of their customers. That’s why we love this clever idea from…

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Orchard Thieves launches brand inspired reversible ad

A brand narrative that’s built around Orchard Thieves’ simple worldview that if you start bold, you’ll end bold. Heineken’s cider brand, Orchard Thieves keeps true to the brand’s mantra of ‘Be bold’ with it’s latest ad. The story follows a group of friends on their…

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Showcasing the 2017 Super Bowl ads

It’s Super Bowl time again folks and a perfect opportunity to sit back put your feet up and watch some of the most expensive advertising of 2017. We’ve put together an assortment of ads features in this years Super Bowl as always there is a…

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Digital to continue to take more share in 2017

Planning your budgets for 2017? Here’s what the experts are predicting in ad spend. Business Insider recently released a report that collated prediction findings from the big media houses for 2017. They found that Ad spend will increase in absolute terms, but year-on-year growth will…

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100 years of brand differentiation – Audi stays ahead of the curve

“There’s no point in pushing forward if you’re always going the same way as everyone else”. This is a great line from a recent Audi ad which demonstrates the power of always putting yourself where your competitors aren’t and offering something different to your market. Audi…

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adidas Vs Nike – A Battle of Brand Association

All Brands Have Meaning Whether carefully and strategically considered or by default, all brands hold associated meanings in the minds of the market place. Well considered brands establish a competitive brand proposition (their brand strategy) with layers of meaning to both differentiate themselves from their…

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