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2018 – A Year of Truly Brilliant Branding

Where did 2018 Go? We had a great year, working with businesses of all shapes and sizes to create new propositions, launch new products and refresh brands across more than fifty different categories. We captured just some of that activity in this 12 second vid.…

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Tradition Trumps Taste in Brand and Packaging Design

  Strange But True Packaging Design. Lyle’s in one of the UK’s leading brands of golden syrup, much loved throughout the British Isles. At first glance the visual language of the packaging design captures the heritage and tradition of both the product and the brand.…

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Cannabis product packaging design takes a serious approach to brand building

The new cannabis category takes a professional approach to packaging design Harmony Extracts is a cannabis concentrate company that uses state-of-the-art extraction technologies to transform marijuana plants into high-quality, potent concentrates. A new company based in Denver, Colorado, which is one of the nearly 30…

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The sticking power of Apple’s brilliant brand packaging

When packaging means much more than packaging Going through the drawers in my study last week I came across not one, but three iPhone boxes. I realised that without consciously intending to I’d saved the boxes from each of my iPhones dating back years, but…

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David Jones – One Name: Endless Possibilities

Department store giant David Jones unveils new Spring/Summer 2016 collections and new brand promise. Department store giant David Jones has launched their new Spring/Summer 2016 collections, along with a new brand promise ‘One Name: Endless Possibilities’. The new campaign was launched over the weekend, with…

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New York Times Fashion Photographer Bill Cunningham Dies – A Pioneer Who Left Behind a Legacy

The ‘most important’ fashion photographer in the world. Bill Cunningham has passed away at age 87. A sad time for the fashion industry.  Bill Cunningham is regarded as one of the most important fashion photographers who ever lived. He began working as a hat maker and…

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The most important ingredient in effective packaging design is client mindset

Not all packaging design projects are born equal. Some have bucket loads of SKUs while some have one or two. Some packaging design projects launch a new brand into the stratosphere, whilst others demand a tweak to keep market leaders on top of their game.…

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4 Basic Rules for Brand Survival

4 Basic rules the top brands are using to ensure brand survival Branding is one of the key areas a business should focus on in order to differentiate themselves within a crowded market. Brands that we have grown to love, would not have had such an immense…

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Influence Marketing – A Relatively New Social Media Movement

What traits are important for a successful social media influencer? In the world of social media, an influencer is a individual who has the power to make others believe that they need a certain product or service because of their real (or perhaps perceived) authority, relationship with the…

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Spotify is planning to sell their most popular playlists

Music streaming giant Spotify continues their expansion of audio advertising by  allowing brands to sponsor their most popular playlists. Spotify has announced that they will be expanding their advertising opportunities by allowing brands to sponsor their most popular owned and operated playlists. Brands have previously been able…

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The Simplicity of Being Nude – A Brand Delivering the Bare Minimum

Taking a Nude approach. Domestic glassware brand all about simplicity. Nude is a new domestic glassware brand that insists “simple is beautiful”. Nude want to appeal to a younger target market and brings a fresh new angle to a pretty out-dated and fair to say boring industry…

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UberEATS Arrives in Melbourne

UberEATS arrives in Melbourne, helping restaurants reach more consumers, but can the ‘market place’ app bring more harm than good? Melbourne recently became the first city in Australia to gain access to Uber’s diversification into food delivery services, UberEATS. UberEATS joins a highly competitive market…

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