Posts Tagged ‘Packaging’

07.13.11

Delicious Brand Experience Inside and Out

For as long as I can remember I have loved chocolate, and as such I am always interested in reading about new chocolatier ventures.  I recently stumbled across a post in Coolhunting.com, from interaction designer John Sullivan Hamilton, who was given the opportunity to design packaging for a limited edition of Mast Brothers chocolate bars. His chosen designs were inspired by his girlfriend’s beautiful home country of Venezuela as a gift to her.  This personal touch created a truly unique experience for John and set the company apart from their many chocolatier competitors.

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10.11.10

Packaging Design Stars from the international Pentawards

When Brand Design Duty Calls
Occasionally in this life we lead as brand designers we all need to make sacrifices, to take a hit for the team so to speak. When the call came for me to travel to Shanghai to accept our silver Pentaward for our packaging design work for Gelati Sky, I’m proud to say I was up to the task. This year’s Pentawards ceremony was held in the Belgium pavilion at World Expo in Shanghai, and as you might expect was a truly international affair.

brand designers

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04.27.10

Gelati Sky Packaging Design takes Paris by Storm

World Famous Brand Design
A while back Alexia Soyeux from Création Conseil Dessert in Paris got in touch to tell us how much she looooved our packaging design for Gelati Sky and to see if we could hook her up with some Gelati for her upcoming gourmet food event. So we did. The event took place in Paris last Monday and by all accounts Gelati Sky stole the show.

After the event Alexia emailed us to let us know; ‘We had the chance to show your packagings to some of our clients, some journalists and some trend agency : they all loved it. So much, actually, that they wanted to take one box home. Also,  innovation director of McDonald’s France Mr Rouby was very interested in your brand.’ What can we say? those French have sure got alot of taste!

You can check their report on the Création Conseil Dessert blog: http://ccdessert.com/blog/2010/04/food-influences-n%C2%B01-bilan

If you’d like your product packaging design to bring you world-wide acclaim, just give us a call – it couldn’t be easier.

04.14.10

Brands Designed with Personality Pack a Punch

The Role of Brand Personality
We often talk about the role of design in expressing different personalities for a brand. We work in the space every day, but rarely get the opportunity to really explore the expression of multiple brand personalities for the one product type and the difference that makes to its on-shelf persona. To see just how much difference brand personality and brand proposition can make to a product when communicated through brand design, we recently set ourselves the task to develop five unique, packaging designs based upon and identical product – a range of very delicious natural fruit cordials.

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04.07.10

Our Gelati Sky Brand Image has Mexican Tongues Talking

Hello Mexico, How’d You Like Our Gelati
Recently Gelati Sky were approached by Irma Solis, Co- Editor of a Mexican magazine called Le Fourquet. Le Fourquet’s keeps its readers completely up-to-date with the latest news in fashion, gourmet, beauty, health and the arts, amongst other things. Le Fourquet is focused on international gourmet and lifestyle and is published quarterly by the Milenio Editorial Group, one of the most successful and popular newspapers and media enterprises in Mexico. The savvy tam at Le Fourquet spotted Gelati Sky on a packaging design site and followed their noses to the source – tracking down the brand to Australia and featuring it in the ‘Lovely Packaging’ section of their latest issue.

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04.05.10

Trend Report – The Visual Language of Brands (Chapter3)

The Third Chapter in our Comprehensive Trend Report
Over the last two Mondays we’ve published the first two sections of our research report into trends in visual language. Each Monday for the next four weeks we’ll publish another chapter. This week’s chapter focuses on trends in brand visual language of ‘Affordable Luxury’, ‘the Cult of Personality’ and ‘Urban Attitude’.

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11.23.09

Coopers’ cheating beer brand

I like a beer, there’s no point hiding it, it comes hand in hand with the Irish Brogue. So naturally, I pay a little bit more attention when new beer brands are born. So I was somewhat intrigued when I noticed the huge billboards on the end of Punt Road with colourful DNA graphics and a fancy boutique bottled beer. It was a new brand, 62 with the tag line ‘You know who you are’ and a descriptor ‘the perfectly individual pilsner’

I wasn’t intrigued enough to seek it out or try it, it didn’t seem like my kinda beer, a bit flash, for a fella like me. It wasn’t till stuck at the lights one day, I noticed the Coopers logo in the corner of the Ad and felt a thrill. Maybe this beer is worth my attention. Coopers are brewers I trust. They make great grog.

Coopers 62 Pilsner

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11.22.09

Brand Design; Evolution of the Coke Bottle

A Packaging Icon
Few brands boast packaging that has gained iconic status – the ability for cultures all around the world to identify the product purely from the form of its bottle. Coke has long understood the brand equity within the proprietary bottle shape, maintaining the authenticity of their packaging as it has evolved over the years.

Here’s a photo that shows the evolution from Coke’s first bottle, through to their current packaging – a snapshot of the fascinating visual history of this most valuable brand property.

CokeBottleEvolution

If you’d like some help with identifying and developing unique properties for your brand, why not give us a call.

David Ansett, Brandamentalist.
If you’d like daily updates of our brand thinking, you can follow me on Twitter here.

10.28.09

How Far is Too Far for Brand Stretch?

A Trusted & Loved Brand
Arguably, Australia only has a handful of iconic brands; brands with a rich history and tradition, brands that are recognised, trusted, and understood by customers around the country. Goulburn Valley could well stake claim for being one of those brands. I grew up eating Goulburn Valley tinned peaches and pears for dessert. Mum trusted the brand to feed us kids, and that was good enough for me. Goulburn Valley earned a place in the hearts and minds of many hundreds of thousands of Australians.

As a brand, Goulburn Valley has always had a clearly proposition: fresh fruit – pears, peaches and apricots, grown by Australian Farmers, picked from the orchards around Goulburn, and canned in their own juices – sweet, syrupy goodness.

Waiter, There’s Some Milk in My Fruit
So Imagine my confusion the other day when I came across an add for Goulburn Valley flavoured milk. Flavoured milk? From Goulburn Valley? ‘Isn’t Goulburn Valley a fruit company?’ I heard my subconscious ask itself. ‘Isn’t Goulburn Valley all about sweet, syrupy peaches, pears and apricots? What’s all this about milk and banana and chocolate and iced coffee??!!’

Goulburn Valley Dair Co. packs Read the rest of this entry »

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