Our Work

Refreshing the Jenny Craig brand for the next generation.

Brand and packaging refresh coupled with evocative storytelling positions TOM as a category leader in environmental sustainability. The rebrand also helped TOM expand into major retailers and achieve exceptional sales growth.

The new brand positioning and identity intensifies GMHBA’s audience bond, brings to life the brand’s heritage and authenticity.

An inspiring urban playground that began in Melbourne. The free jumping revolution has now spread across the globe.

A completely new concept at the time, we not only crafted a brand to engage the target audience we defined a new category of entertainment.

Food retail brand shifts from frozen yoghurt to broader healthy food and lifestyle choices with a brand re-fresh.

Leveraging brand heritage to engage new generations of BBQ lovers.

Defining, designing and bringing to life a new concept in casual dining for health conscious foodies.

New product packaging design strengthens brand engagement and breathes new life into iconic Australian weight loss brand.

Innovative creative theme and in-centre activation drives traffic and loyalty with target audiences.

This ultimately achieves the client brief to increase sales for key retailers and energise the centre during key holiday periods.

Creative brand platform repositions centre, aligns all campaigns and sells redevelopment.

A professional and polished brand identity reflects the company's strategic smarts.

Brand identity, store design and go to market collateral builds on frozen yoghurt trends, fresh food and the science of flavour to create a distinctive and healthy brand experience.

Brand overhaul expands the business and ensures it remains relevant, grounded by the humble potato.

An original identity system reflective of a local cafe yet still effective and scaleable to build a consistent but non-cookie cutter brand.

With just one store in South Melbourne and limited budgets we had to find smart ways to build awareness and drive loyalty for the brand.

New name, proposition and brand identity inspires the development of a new skin clinic experience.

The Duquessa brand design, environment, services, technology and staff expertise all blend seamlessly to create a unique skin sanctuary for rejuvenation, indulgence and refreshment.

Working with entire project and marketing teams to create unique, engaging and sustainable place brands.

Rich brand storytelling, design and packaging that heroes loca­tion, tra­di­tion and fam­ily heritage.

Development of a new precinct name, proposition and identity for Sydney.

Darling Quarter creates a new sense of energy and connection to Darling Harbour for Sydneysiders.

A powerful brand positioning and bold identity to standout in the conservative energy and mining sectors.

A specialist food, travel and lifestyle agency with a proven track record of successful campaigns for some of Australia’s leading brands.