Our Work

Our client is a manufacturer of high quality foam. They wanted to sell mattresses direct to the public but they couldn’t use their B2B brand. They needed a new name, proposition, identity and a story to stand out and engage in already saturated market with many ‘me-too’ brands.

Refreshing the Jenny Craig brand for the next generation.

The new brand positioning and identity intensifies GMHBA’s audience bond, brings to life the brand’s heritage and authenticity.

An inspiring urban playground that began in Melbourne. The free jumping revolution has now spread across the globe.

A completely new concept at the time, we not only crafted a brand to engage the target audience we defined a new category of entertainment.

The new brand proposition and identity helps Koolaman stand out against the growing number of competitors, inspires employees and provides direction for the business to grow.

This is accompanied by a powerful and authentic brand story that captures the company's spirit and builds a deeper connection with their customers.

Build strategic definition to articulate the new direction for a brand specialising in many sectors, and assess if there’s a need to rebrand.

With pasta as the hero, an innovative and vibrant brandled experience was created for Australia's first quick service fresh pasta. Now, Etto is the benchmark for the category.

The Etto brand identity captures the spirit of Italy without being cheesy, or claiming false authenticity.

Leveraging brand heritage to engage new generations of BBQ lovers.

Defining, designing and bringing to life a new concept in casual dining for health conscious foodies.

A powerful belief system and distinctive identity that's boldly reshaping the home building market in Perth.

New name, proposition and identity ignites vision, inspires staff and engages customers.

A dynamic consumer brand for an electronic health record that assists users with proactively and intelligently managing their personal health.

An identity that is truly Melbourne and communicates the benefits to Melbourne businesses of securing their .melbourne domain name.

A powerful brand proposition and distinctive identity helps this internationally regarded organisation stand apart from their peers and engage tomorrow's leaders.

New name, proposition and brand identity inspires the development of a new skin clinic experience.

The Duquessa brand design, environment, services, technology and staff expertise all blend seamlessly to create a unique skin sanctuary for rejuvenation, indulgence and refreshment.

Working with entire project and marketing teams to create unique, engaging and sustainable place brands.

Aligning the brand to the business proposition and ambition with a distinctive and engaging new identity.

Development of a new precinct name, proposition and identity for Sydney.

Darling Quarter creates a new sense of energy and connection to Darling Harbour for Sydneysiders.

A standout not-for-profit identity that positions the organisation as the authority in women's health.