Blog

Does virtual reality present the next big challenge for brands? Could life get any busier? We’re already bombarded by thousands of messages – brand/news/social every hour. Will the brave new world of hyper, virtual reality make our life simpler, or even more cluttered? The promise…

The Brand Strategy of Stand Out Personality In the world of retail and hospitality, so many businesses get caught-up in the operational whirlwind of attracting, serving and delivering product to their customers that they find it challenging to take a breath, step back and assert…

All brands have associations – both positive and negative Whether carefully and strategically considered or by default, all brands hold associated meanings in the minds of the market place. Well considered brands establish a differentiated value proposition (their brand strategy) with layers of meaning to…

Loved brands are profitable brands Is the whole ‘Loved Brands’ thing a fluffy piece of feelgood PR from the branding community or a commercially savvy strategy? That so much cynicism surrounds the brand industry must be a reflection of the inability of the industry to…

American Apparel returns to its roots in an attempt to revive the brand American Apparel, the Los Angeles based clothing manufacturer and retailer known for basic apparel and risqué marketing campaigns, has decided to bring sexy back, and propel it back to being at the…

Brand engagement remains critical for challenger brands. We love when one of our brands takes flight. The task for any brand that seeks to challenge their market is how to stand apart when engaging through mainstream media. TVCs for example are a high cost/high risk/high…

A brand bringing you eco-friendly cleaning products – and award winning packaging design. Ecostore are offering substitute products to those other harsh chemical household products we all see in our major retailers. We all know these cleaning products contain many nasties, but sometimes we don’t…

  The Lexington Parking Authority in Kentucky, USA has launched a brilliant ‘Food for Fines’ program It’s not often the concept of a parking ticket and inspiring brand engagement appear in the same line of thought, but that’s exactly what this innovative thinking parking authority…

An Inspiring TED Talk on how Marketing can be a Powerful Tool for Change Colombia is a country of exceptional beauty and promise, and it’s also a country where the F.A.R.C. guerrilla movement has incited violence for 50 years. The human cost of the war…

Ode to the creative truck/bus/taxi ad As a branding agency we spend most of our lives living, breathing and dreaming of ways to communicate brands in ways that have relevance and value to the lives of our client’s consumers. As the world changes, we surf…