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Vero – True Social. Just another social app?

First of all, lets start with this disclaimer. If you can’t be bothered to keep up with yet another social media app then there’s no need to find out more about Vero. Because that’s exactly what it is, but apparently ‘with a twist’. Vero is the…

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A brand-eye view of the internet in real time

Our Digitally Connected World Captured If you’re looking for evidence that the world of commerce has changed, just spend a minute mesmerized by a real time  representation of some of what’s happening on the web. In the time it takes to read this post there…

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Back to basics: 5 key things to consider before starting your website

So you want a website and you want it now. There are alot of easy ‘web page builders’ out there these days which allow you to create your website using the drag and drop method. That’s fine if you need to launch your site in…

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How Social Media will become a major influence on the way people buy in 2017

Social Media has already transformed consumer expectations of brands There’s no denying the way people discover and buy things online has dramatically changed and continues to do-so. Only ten years ago we were talking about how online and Google were changing the way people buy.…

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Calling all Courageous Blondes – Lululemon Partners with Canadian Brewery

It seem’s that Lululemon is now targeting the yoga loving, beer drinkers. Who doesn’t like a cold beer after a sweaty yoga session?… The global activewear brand has partnered with Canadian based brewery, Stanley Park Brewing to create a lemon hopped ale called ‘Courageous Blonde’.

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David Jones – One Name: Endless Possibilities

Department store giant David Jones unveils new Spring/Summer 2016 collections and new brand promise. Department store giant David Jones has launched their new Spring/Summer 2016 collections, along with a new brand promise ‘One Name: Endless Possibilities’. The new campaign was launched over the weekend, with…

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Maria Grazia Chiuri – The First Woman to Lead the Iconic French Brand Dior

Dior appoints Maria Grazia Chiuri as their first ever female creative director.  With an impressive portfolio, Maria was first snatched from label Fendi by Valentino and just recently has made her debut as creative director for Dior – the first ever female to run the fashion…

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New York Times Fashion Photographer Bill Cunningham Dies – A Pioneer Who Left Behind a Legacy

The ‘most important’ fashion photographer in the world. Bill Cunningham has passed away at age 87. A sad time for the fashion industry.  Bill Cunningham is regarded as one of the most important fashion photographers who ever lived. He began working as a hat maker and…

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4 Basic Rules for Brand Survival

4 Basic rules the top brands are using to ensure brand survival Branding is one of the key areas a business should focus on in order to differentiate themselves within a crowded market. Brands that we have grown to love, would not have had such an immense…

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Influence Marketing – A Relatively New Social Media Movement

What traits are important for a successful social media influencer? In the world of social media, an influencer is a individual who has the power to make others believe that they need a certain product or service because of their real (or perhaps perceived) authority, relationship with the…

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Nokia plans for a global comeback – Will consumers embrace the once beloved brand?

The Finnish company signs a new agreement, making a comeback doing what they once did best, but is the boat already too far gone?  Two years after Microsoft’s mistreatment of Nokia’s mobile business, the Finland based company has signed a new strategic brand and intellectual…

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The Simplicity of Being Nude – A Brand Delivering the Bare Minimum

Taking a Nude approach. Domestic glassware brand all about simplicity. Nude is a new domestic glassware brand that insists “simple is beautiful”. Nude want to appeal to a younger target market and brings a fresh new angle to a pretty out-dated and fair to say boring industry…

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