In a world of diminishing brand loyalty, failure to create deep and engaging relationships will be devastating.

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Uber releases brand refresh targeted at different countries

Uber has just announced a brand re-fresh to align with their current brand strategy and philosophy but more than that they have engaged their audience by communicating their brand story and the reason for change. On their website Uber said “We’ve always felt there was a cognitive…

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Sauce brand plays with fire to grow brand

Hot sauce brand Sriracha has made the remarkable move of licensing it’s brand to internet startup Sriracha2Go. While licensing food brands and production isn’t anything new (think beer brands) this seems like a risky move for a growing and thriving brand. 

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Brand patriotism: Lamb is back in the spotlight with controversial Australia Day ad

This Australia Day Meat and Livestock Australia has outdone themselves in their ‘Operation Boomerang’ campaign, with some help from their biggest critics. While many brands have tried to milk national pride and celebration for brand benefit, it’s hard to go past the dedication of Meat…

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What’s in a (brand) name (or brand identity)

  (Brand) names have baggage When creating a new name or identity for something there’s always the challenge of seconding guessing due to current associations. But by knowing you’re following a plan, backing yourself and a little patience it can all work out. Names are an…

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Is it love? Or is it Memorex? The Rise and Fall of a Tech Company Who Touched Many

Memorex is a consumer electronics brand that was best known for it’s recordable media for DVD and CD drives, and who can forget those classic cassette tapes! The story of this brand began in 1961 in Silicon Valley and by the early 80’s they were a…

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New year, new brand?

Time for brand change? Yet another year has clicked over and it’s a great opportunity to start fresh. As you consider your personal new year’s resolutions, what about your company? Before things get too hectic, take the time to a conduct a brand health check…

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Kangarudolph – Truly Deeply gets a little Xmas spirit

Think ‘Six white boomers’ meets haunted showground meets crusty old Santa – we call him Kangarudolph and he’s greeting our guests to the TD studio with a little Christmas spirit.

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From soft porn to substance, Pirelli resets their brand image

Italian tyre brand Pirelli is famous for its annual soft porn Pirelli calendar but this year it’s undergone a dramatic makeover that could change the brand’s image for good. For Pirelli’s 2016 calendar, scantily-clad female models have been replaced by ‘women of substance’. World-famous Annie…

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Lack of Color 2016 Summer Campaign – ‘Las Palmas’

Anything but ‘lack of color’. Lack of Color is a Brisbane born label of Robert Tilbury and Tess Corvaia which was founded in 2010. They provide a range of women’s and men’s quality hats for all seasons, mostly 100% cotton and seemingly timeless designs. Since their…

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AAMI risk offending at least half the population with their latest brand campaign

The AAMI insurance brand has always been about the AAMI girl but has their latest campaign taken it too far? Moving on from Rhonda and Ketut, AAMI has launched their new big budget ‘not very insurancey’ brand campaign.

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This Local Government is turning parking fines into inspiring Christmas spirit

The Lexington Parking Authority in Kentucky, USA has launched a brilliant ‘Food for Fines’ program It’s not often the concept of a parking ticket and inspiring brand engagement appear in the same line of thought, but that’s exactly what this innovative thinking parking authority in…

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Little Fish workshop – Engaging our brand with our culture 

Truly Deeply and 14 student and grads participated in the Little Fish self promotional workshop last Wednesday evening. After a really exciting session, we had a wonderful response from both staff and students. We take a quick look at where the idea came from and how…

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