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UberEATS Arrives in Melbourne

UberEATS arrives in Melbourne, helping restaurants reach more consumers, but can the ‘market place’ app bring more harm than good? Melbourne recently became the first city in Australia to gain access to Uber’s diversification into food delivery services, UberEATS. UberEATS joins a highly competitive market…

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#SLEEPREVOLUTION – Huffington Post’s Global Sleep Campaign

The Sleep Revolution – A book all about the Zzz’s. We all know the effects of a bad night’s sleep. THE SLEEP REVOLUTION is a newly released book by author Arianna Huffington written to educate people about the benefits of sleep and how often this is overlooked.…

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Fashion Labels Are Forgetting the Importance of their Brand Essence

Calvin Klein founder discusses how current practices within the fashion industry are not good for the long-run The power of a brand essence has diminished over time within the fashion world. In the past, iconic fashion labels have endeavoured to ensure all touch points within the market…

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Is brand personality the most underrated way to build brand engagement?

The Brand Strategy of Stand Out Personality In the world of retail and hospitality, so many businesses get caught-up in the operational whirlwind of attracting, serving and delivering product to their customers that they find it challenging to take a breath, step back and assert…

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As Major Retailers Adapt to New Consumer Demands – Ikea is Quick to Follow

From DIY home solutions and affordable furniture, to fashion and bicycles – IKEA has a plan to expand globally and meet the demands of the modern consumer. As the retail environment is ever-changing and adapting to new consumer needs, IKEA has been quick to recognise the…

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Amnesty International – What do consumers really think about this Not for Profit Brand

All brands have associations – both positive and negative Whether carefully and strategically considered or by default, all brands hold associated meanings in the minds of the market place. Well considered brands establish a differentiated value proposition (their brand strategy) with layers of meaning to…

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Monash University Encourages You to ‘Question the Answers’

Monash University encourages the audience to look beyond the conventional and accepted, and challenge the status quo. Monash University has launched a new integrated campaign starring Australian actor David Wenham, which thanks people who accept what they’re told, for creating a world where answers should…

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The 2016 Olympic Games Logo – A Representation of Rio’s People and Environment

The 2016 Olympic Games in Rio is all about bringing people together and celebrating the environment. A closer look into the design of the logo, by Fred Gelli. The 2016 Olympic Games are fast approaching and this year it will be held in Rio De Janeiro in Brazil…

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Is Trademarking Hashtags Making Social Media Anti-Social?

Will putting a trademark on hashtags restrict its ability to be successful? In recent times, brands have increasingly been using their own bespoke hashtags to communicate with customers. As the use of hashtags becomes more common, hashtag trademark applications filed have followed suite. The words…

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Can Snapchat be an Effective Communication Platform?

As Instagram announces its changes to their timeline, are brands already planning for the future? Instagram have recently announced they will be gradually rolling out a new algorithm based timeline replacing the existing chronological format, with a broad roll out expected in the coming months.…

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A touch of class brand rivalry

Automotive giant, BMW celebrated it’s 100th birthday in March this year and to mark the centenary have launched their vision for the next 100 years, to further instill their core ethos of ‘Sheer Driving Pleasure’ to their customers. They aim to make their fascinating driving experience even…

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11 x World Surfing Champion – A Closer Look into the Life of Kelly Slater

A true surfing legend – a snap of myself with Kelly Slater at the 2016 Rip Curl Pro. I was lucky enough to meet Kelly Slater over the long weekend at the Rip Curl Pro at Bells Beach, and it’s fair to say I am a pretty…

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