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Mastercard drops their logotype

The Power of Brand Recognition. Global credit card brand Mastercard have announced they’ll be dropping the wordmark from their brand identity. For brands this is the holy grail of recognition and the equivalent of celebrities like Madonna or Kylie being referred-to by their first name…

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Pantone have announced the colour for 2019

Yes, Colour of the Year is a thing, and an especially important thing for branding. For 20 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product, packaging,…

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10 annoying things designers do

Designers can’t help it. It’s not our fault. We like to judge. We are picky. We like to openly criticise design, even if no one asked us our opinion. It’s in our DNA. We seriously can’t help it, fact. We are a collective who are…

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Study finds branding drives increase in business value (Spoiler)

Branding‘s big pay-off. We often hear the sentiment that branding is a ‘soft’ business investment. It’s considered a ‘nice to have’ and ‘hard to measure its value’. Having spent the last 28 years working with clients to build their brands, our experience over hundreds of…

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Susan McKinnon Foundation Branding by Truly Deeply

A Bold & Courageous Brand Identity One of my favorite branding projects of 2018 is this strategy and identity for the Susan McKinnon Foundation. Susan McKinnon Foundation is a non-partisan, not for profit organisation committed to working with all sides of politics to find common…

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All Hail the Pantone

  Everyone in the design industry is aware of the Pantone name and most probably even have a Pantone swatch mug gifted to them one xmas. The perfect gift for their “designery” friend or partner. Pantone is the universal language of colour which steers the…

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Apple demonstrates the power of an iconic brand identity

Don’t try this with your branding at home Apple recently announced their upcoming event where the company is expected to announce their latest product developments. Stepping outside their standard invitation design for the event, Apple created 370 customised versions of their iconic brand symbol. For…

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Art with Heart 2018 – A TRUE Success

Last night we hosted our annual charity event, Art with Heart, with all proceeds going to StartOut, a local health promotion charity providing regional outreach and mentorship programmes for young people of diverse sexuality and gender (DSG). StartOut has developed a unique online mentoring program purely from…

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4 website inspiration galleries – Part 2

So the brand is done, the visual language nutted out and press applications approved. The one thing left to finish is the website, a beast, a force to be reckon with and will take no prisoners. Sometimes you find yourself stuck at where to begin,…

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Brand Story and Identity key to the London Bridge Placemaking

  Having recently returned from living and working in London for 3 years I’ve been keeping up to date with the happenings, particularly in one of my favourite areas, around London Bridge. Working almost next to The Shard, I was able to spend many lunch…

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Mailchimp goes bananas with its rebrand

The iconic Mailchimp brand was already lovely with its scripted font evolved from the original design by the talented lettering artist Jessica Hische. You can see the logo revision process here, jessicahische.is/monkeyingaround. The new rebrand created by Collins, evolves Mailchimp yet again to be a…

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Retail Brand Hack; Rethinking the butcher store with vending machines

Applestone Meat Co. turns old tech into a new convenience brand proposition. Applestone Meat Co. is a butcher brand with two outlets in NYC. They are butchers who use their philosophy as a brand differentiator. As they say on their web site: The meat industry…

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