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Our Work

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Salvation Army Employment Plus

Brand refresh for a leading employment service

St Kilda Tourism

A fresh place brand identity connects iconic St Kilda to a new generation

Ufonik

A vibrant identity for Ufonik, a new kind of music competition

GVD Chief Exit Officer

Our contemporary branding positions this boutique business consultancy to market

A contemporary brand positions this boutique business exit consultancy to market

Wade Institute

Inspiring audacious entrepreneurship for the next generation of business leaders

Sooma

Branding for memory foam mattresses and pillows

Our client is a manufacturer of high quality foam. They wanted to sell mattresses direct to the public but they couldn’t use their B2B brand. They needed a new name, proposition, identity and a story to stand out and engage in already saturated market with many ‘me-too’ brands.

Jenny Craig

A fresh brand proposition for an iconic Australian weight loss brand

Refreshing the Jenny Craig brand for the next generation.

TOM Organic

New eco-chic packaging design delivers fast brand growth for TOM Organic

Brand and packaging refresh coupled with evocative storytelling positions TOM as a category leader in environmental sustainability. The rebrand also helped TOM expand into major retailers and achieve exceptional sales growth.

GMHBA Health Insurance

A fresh brand identity for not-for-profit health insurer GMHBA

The new brand positioning and identity intensifies GMHBA’s audience bond, brings to life the brand’s heritage and authenticity.

Bounce Inc

Trampoline park brand creation redefines the humble trampoline

An inspiring urban playground that began in Melbourne. The free jumping revolution has now spread across the globe.

A completely new concept at the time, we not only crafted a brand to engage the target audience we defined a new category of entertainment.

Koolaman

A new proposition and identity for Australian hand stamped jewellery brand

The new brand proposition and identity helps Koolaman stand out against the growing number of competitors, inspires employees and provides direction for the business to grow.

This is accompanied by a powerful and authentic brand story that captures the company's spirit and builds a deeper connection with their customers.

Six Degrees

Rebranding a key recruitment provider for the future

Build strategic definition to articulate the new direction for a brand specialising in many sectors, and assess if there’s a need to rebrand.

Etto

Creating a new brand and category for Italian street food

With pasta as the hero, an innovative and vibrant brandled experience was created for Australia's first quick service fresh pasta. Now, Etto is the benchmark for the category.

The Etto brand identity captures the spirit of Italy without being cheesy, or claiming false authenticity.

Ayomo

Brand refresh repositions Ayomo as a delicious health champion

Food retail brand shifts from frozen yoghurt to broader healthy food and lifestyle choices with a brand re-fresh.

Heat Beads

Repackaging an iconic Aussie BBQ fuel brand

Leveraging brand heritage to engage new generations of BBQ lovers.

Zuppa Soup Kitchen

New food retail brand redefines soup

Defining, designing and bringing to life a new concept in casual dining for health conscious foodies.

Kombie

A powerful digital brand for a social media app

Findex Group

New brand identity and architecture for leading financial group

Momu

Next generation home builder brand

A powerful belief system and distinctive identity that's boldly reshaping the home building market in Perth.

Dimple

Aged care services rebrand reframes category

New name, proposition and identity ignites vision, inspires staff and engages customers.

Soulful Soup

Brand identity and packaging design packed full of richness and flavour

Health&

Dynamic online health platform brand positioning and design

A dynamic consumer brand for an electronic health record that assists users with proactively and intelligently managing their personal health.

Selmar Institute of Education

Re-branding a leading education provider

Cranbourne Park Shopping Centre

New campaign theme reflects redevelopment and customer aspirations

Victoria Gardens shopping centre

Brand activation drives successful seasonal campaigns

Innovative creative theme and in-centre activation drives traffic and loyalty with target audiences.

This ultimately achieves the client brief to increase sales for key retailers and energise the centre during key holiday periods.

Colonnades Shopping Centre

Refreshing and reactivating a regional shopping centre

Creative brand platform repositions centre, aligns all campaigns and sells redevelopment.

.melbourne

Branding a top-level domain for Melbourne

An identity that is truly Melbourne and communicates the benefits to Melbourne businesses of securing their .melbourne domain name.

Our Watch Awards

Prestigious award brand recognises media leadership

Tropica Island Resort

Brand Identity design for Tropica, a new Fiji Island resort

Davos Festival

Swiss music festival branding captures the spirit of Europe

Centre for Ethical Leadership

New brand for renown research and programme provider

A powerful brand proposition and distinctive identity helps this internationally regarded organisation stand apart from their peers and engage tomorrow's leaders.

Melbourne Business School

Creating a brand for leading Australian Business School

Versus

Creating a game changing fitness brand

Zoak

Zoak with a new brand identity

Bombora Technologies Group

Rebranding Ausregistry to Bombora Technologies

Bio Pacific Partners

Brand development for innovation brokers

Retirement Alliance

A new name and identity for premium retirement living

Get Farmed!

Packaging heroes Aussie farmers and their fresh produce

Delatite

Translating the romance of winemaking to packaging

Ovarian Cancer Research Foundation

Sophisticated, relevant and confident not-for-profit brand

Creating brand clarity and distinction in the crowded not-for-profit space and providing guidance for the organisation to excel.

Ayomo

Frozen yoghurt brand designed for health conscious foodies

Brand identity, store design and go to market collateral builds on frozen yoghurt trends, fresh food and the science of flavour to create a distinctive and healthy brand experience.

100 Story Building

Creating a brand focused on inspiring and unlocking children’s imaginations to build literacy skills

Yarra Ranges Regional Museum

An identity design to reflect the colour and excitement of historic and cultural discovery

Get Farmed!

Developing an Australian cereal and muesli brand

Spud Bar

Franchise brand breaks the mould to become an authentic local

Brand overhaul expands the business and ensures it remains relevant, grounded by the humble potato.

An original identity system reflective of a local cafe yet still effective and scaleable to build a consistent but non-cookie cutter brand.

Set That

Online shopping brand creates a new hub for shoppers, curators and retailers

Delatite Winery

Brand refresh provides product differentiation and builds brand unity

GMHBA

‘My Cover Matters’ – brand identity and campaign development

Ferve Tickets

A new brand for the love of festivals

Everything from the positioning to the name is all about celebrating the company’s passion for festivals and firmly places Ferve at the heart of festival culture.

Serraview

A new brand for a leader in workplace management and optimisation

Duquessa

New skin clinic brand positioned as a skin sanctuary

New name, proposition and brand identity inspires the development of a new skin clinic experience.

The Duquessa brand design, environment, services, technology and staff expertise all blend seamlessly to create a unique skin sanctuary for rejuvenation, indulgence and refreshment.

Delfin/Lend Lease

Creating compelling brands for master planned communities

Working with entire project and marketing teams to create unique, engaging and sustainable place brands.

Avia

Enriching aviation for passionate aviators

Turnbull Bros. Orchards

Premium fruit brand engages both customers and retailers

Rich brand storytelling, design and packaging that heroes loca­tion, tra­di­tion and fam­ily heritage.

Inspired Gift Cards

Brand identity and website design for innovative gift retailer

Litmus Group

Brand strategy & identity design for leading management consultancy

Aligning the brand to the business proposition and ambition with a distinctive and engaging new identity.

Nutshack

Brand and packaging design for Nutshack’s famous mixes

Lend Lease - Darling Quarter

Brand development for iconic Sydney precinct

Development of a new precinct name, proposition and identity for Sydney.

Darling Quarter creates a new sense of energy and connection to Darling Harbour for Sydneysiders.

Jean Hailes

Brand re-positioning for women’s health organisation

A standout not-for-profit identity that positions the organisation as the authority in women's health.

Victorian Clinical Genetics Service (VCGS)

Brand development for clinical and laboratory services

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