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Vero – True Social. Just another social app?

First of all, lets start with this disclaimer. If you can’t be bothered to keep up with yet another social media app then there’s no need to find out more about Vero. Because that’s exactly what it is, but apparently ‘with a twist’. Vero is the…

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Truly Deeply Creative – A Timeline of our Brand Identity Projects

A Demonstration of our Credentials as Brand Identity Design Specialists It struck me recently that as a brand strategy and communications agency we’ve worked with a ton of brand identity clients over the years from an amazingly wide range of categories, and yet nowhere have…

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Banksy strikes again

Banksy has popped up in the heart of London this week, unveiling two new murals close to the capital’s Barbican Centre. Banksy has described the murals as an “(unofficial) collaboration” with the upcoming centre’s exhibition of Jean-Michel Basquiat, an American artist who started his career off as…

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Celebrating 70 Years of Christian Dior

Celebrating the seventieth anniversary of the House of Dior, the National Gallery of Victoria is currently showing The House of Dior: Seventy Years of Haute Couture, a unique collaboration between the NGV and the House of Dior, featuring more than 140 stunning Dior garments. Exclusive to Melbourne,…

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Kudos to Illustrators

With the steady increase in readily available free stock imagery, I often wonder about illustrators and how they are staying afloat in the growing pool of image libraries. Are illustrators being put on the back burner because stock imagery is so easily obtainable? Or is…

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8 Amazing Creatives to follow on Insta

I’m sure we have all been there, sitting in front of the computer hoping for some divine creative inspiration to get the design juices flowing. You have trawled through your normal go-to inspiration sites but came up empty. You have made plenty of excuses to…

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Are business cards a dying breed?

In a fast changing digital world, we often get asked if business cards are still a necessity for your brand. While some people may see them as old fashioned, you would be surprised at how many people still like to carry cards and how important…

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Top 5 Tips for Creating Inspiring Workplace Culture

  With the average person spending around 1842 hours at work per year we believe happiness and a healthy work culture are an imperative part of day to day operations. Happiness at work has become serious business these days with more and more workplaces wanting…

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Back to basics: 5 key things to consider before starting your website

So you want a website and you want it now. There are alot of easy ‘web page builders’ out there these days which allow you to create your website using the drag and drop method. That’s fine if you need to launch your site in…

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Gonski Brand’s Halo Effect Shining Brightly for Turnbull

Prime Minister Malcolm Turnbull has declared he will “bring the school funding wars to an end” in a stunning policy turnaround. Malcolm Turnbull’s surprise announcement that the Coalition have decided to adopt David Gonski’s needs-based funding model for schools at a press conference yesterday accompanied…

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Gatebox and the brave new world of AI

Has artificial intelligence come of age? Tech firm Vinclu has created the ultimate companion for a new generation of overworked Japanese. Her name is Azuma Hikari, and she’s the AI persona at the heart of Gatebox, a $2,500 product that acts as a home assistant…

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From Bandwagon To Brand Wagon?

AFL Women’s League An Untapped Brand Sponsorship Treasure Chest. If  last Friday night’s opening game of the AFLW is any indication, the belief that there’s no interest in women’s sport is fading fast. Even the AFL themselves were not prepared for the crowds that came…

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Calling all Courageous Blondes – Lululemon Partners with Canadian Brewery

It seem’s that Lululemon is now targeting the yoga loving, beer drinkers. Who doesn’t like a cold beer after a sweaty yoga session?… The global activewear brand has partnered with Canadian based brewery, Stanley Park Brewing to create a lemon hopped ale called ‘Courageous Blonde’.

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BONDS Set to ‘Bring It’ with New Sports Range

BONDS introduces their first ever cross-category sports range – led by a perfectly on brand campaign. BONDS have recently announced the introduction of their first ever cross-category sports range. The collection features BodyCool technology, which boasts moisture absorbing and quick dry properties, and marks a…

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How hotels have responded to the rise of Airbnb

The changing landscape of hotel accommodation to target millennial travellers Since Airbnb’s disruption of the hotel industry from its inception in 2008, and pioneering a shift toward the sharing economy, many have predicted the demise of traditional hotels as a result. While younger travellers have…

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Maria Grazia Chiuri – The First Woman to Lead the Iconic French Brand Dior

Dior appoints Maria Grazia Chiuri as their first ever female creative director.  With an impressive portfolio, Maria was first snatched from label Fendi by Valentino and just recently has made her debut as creative director for Dior – the first ever female to run the fashion…

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New York Times Fashion Photographer Bill Cunningham Dies – A Pioneer Who Left Behind a Legacy

The ‘most important’ fashion photographer in the world. Bill Cunningham has passed away at age 87. A sad time for the fashion industry.  Bill Cunningham is regarded as one of the most important fashion photographers who ever lived. He began working as a hat maker and…

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The Power of Consumer-Centric Lifestyle Brands

From boring and monotonous to creative and exciting – the success story of Samsung Mobile Thinking back to a decade ago, when consumers thought about Samsung, the image of a true technology and innovation company would spring to mind. Fast forward to now, Samsung represents a…

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4 Basic Rules for Brand Survival

4 Basic rules the top brands are using to ensure brand survival Branding is one of the key areas a business should focus on in order to differentiate themselves within a crowded market. Brands that we have grown to love, would not have had such an immense…

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Influence Marketing – A Relatively New Social Media Movement

What traits are important for a successful social media influencer? In the world of social media, an influencer is a individual who has the power to make others believe that they need a certain product or service because of their real (or perhaps perceived) authority, relationship with the…

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When Brand Cannibalisation Backfires

How Wesfarmers’ cannibalisation strategy backfired, leading to Target’s downfall Brand cannibalisation occurs when a company offers a brand, product or service that directly competes with another within the same company. When this level of internal competition is directly head-to-head, only the strongest will survive. Australian consumers…

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Spotify is planning to sell their most popular playlists

Music streaming giant Spotify continues their expansion of audio advertising by  allowing brands to sponsor their most popular playlists. Spotify has announced that they will be expanding their advertising opportunities by allowing brands to sponsor their most popular owned and operated playlists. Brands have previously been able…

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The Simplicity of Being Nude – A Brand Delivering the Bare Minimum

Taking a Nude approach. Domestic glassware brand all about simplicity. Nude is a new domestic glassware brand that insists “simple is beautiful”. Nude want to appeal to a younger target market and brings a fresh new angle to a pretty out-dated and fair to say boring industry…

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The rise of video content marketing continues

WebMD announces their plan to capitalise on video content marketing During their first appearance at the Digital Content NewFronts, WebMD announced to media buyers they will be intensifying their video marketing efforts. Shifting from predominantly being known for medical diseases and conditions, to lifestyle content…

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#SLEEPREVOLUTION – Huffington Post’s Global Sleep Campaign

The Sleep Revolution – A book all about the Zzz’s. We all know the effects of a bad night’s sleep. THE SLEEP REVOLUTION is a newly released book by author Arianna Huffington written to educate people about the benefits of sleep and how often this is overlooked.…

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Fashion Labels Are Forgetting the Importance of their Brand Essence

Calvin Klein founder discusses how current practices within the fashion industry are not good for the long-run The power of a brand essence has diminished over time within the fashion world. In the past, iconic fashion labels have endeavoured to ensure all touch points within the market…

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The 2016 Olympic Games Logo – A Representation of Rio’s People and Environment

The 2016 Olympic Games in Rio is all about bringing people together and celebrating the environment. A closer look into the design of the logo, by Fred Gelli. The 2016 Olympic Games are fast approaching and this year it will be held in Rio De Janeiro in Brazil…

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Is Trademarking Hashtags Making Social Media Anti-Social?

Will putting a trademark on hashtags restrict its ability to be successful? In recent times, brands have increasingly been using their own bespoke hashtags to communicate with customers. As the use of hashtags becomes more common, hashtag trademark applications filed have followed suite. The words…

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Can Snapchat be an Effective Communication Platform?

As Instagram announces its changes to their timeline, are brands already planning for the future? Instagram have recently announced they will be gradually rolling out a new algorithm based timeline replacing the existing chronological format, with a broad roll out expected in the coming months.…

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11 x World Surfing Champion – A Closer Look into the Life of Kelly Slater

A true surfing legend – a snap of myself with Kelly Slater at the 2016 Rip Curl Pro. I was lucky enough to meet Kelly Slater over the long weekend at the Rip Curl Pro at Bells Beach, and it’s fair to say I am a pretty…

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A Clean Slate For Branding – Cuba Now Open For Business

The embargo has been lifted, so what’s next for brands wanting to enter Cuba?  When the US embargo was first placed on Cuba in 1960 (a whopping 55 years ago), it was referred to as “the blockade”. The embargo restricted trade and exports to Cuba, except…

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From Humble Beginnings, to a Multi-Million Dollar Business – Ecostore Provide Consumers With An Alternative

A brand bringing you eco-friendly cleaning products – and award winning packaging design. Ecostore are offering substitute products to those other harsh chemical household products we all see in our major retailers. We all know these cleaning products contain many nasties, but sometimes we don’t…

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Johnnie Walker Blue – Taking a top shelf brand to the next level

A High Class Brand Problem So what do you do when you’re the global market leader? When your brand and packaging is recognized in almost every corner of the world? When your product and brand already command a premium price? What on earth do you…

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New Retail Theater – 7 of the World’s Best Store Designs

Welcome to the New Retail Era The world of retail is changing more rapidly than ever. On-line stores compete with off-line stores, fashion boutiques feature new ranges every month, and it seems almost everything can be made in China for next to nothing, creating undifferentiated…

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