Archive for the ‘Brand Strategy’ Category


Millennials are the main focus for today’s marketing. They are, in a lot of cases the most targeted audience as they’re constantly plugged in and in-the-know of the next big thing. However tapping into this market is also a double-edged sword: they have seen it all and are growing impatient.

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Harley Davidson on an interesting segmentation ride

Bad Ass or not.
Harley Davidson are about to launch two new motorcycles models in US, targeted firmly at the female rider.

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A budget airline in the Philippines has recently shown that advertising doesn’t always require big bucks to see a big return on investment. Sometimes, all that’s needed is a simple idea, executed with intelligence.

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Taking photos of food, you either love it or hate it. The trend of food photography has become a fundamental pre-eating ritual, sometimes much to the annoyance of whomever doesn’t share the passion of foodgraphy (yes, it’s a viable term). I can recall several dining occasions with friends where my eagerness to dig-in have been physically fork-blocked just so they can take an untouched photo of my ordered dish.

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Giving is a great brand strategy

Employees attracted to a big heart.
According to a recent article in Forbes Magazine, across the world employee expectations of the companies they work for are dramatically expanding when it comes to corporate philanthropy.

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Bridestowe Lavender Bear

Purple is the new envy. Learn from Bridestowe Lavender and their model for growth.

Last week, ABC’s 7.30 Report ran a story on an incredible small business that is now one Tasmania’s top tourist attractions that is attracting hundred of Chinese tourists daily.

The ABC focussed on Bridestowe’s famous bear but it is clear that the company has invested significantly in building a unique and authentic brand. This is a model that could be adapted for any small agri-business looking to grow.

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Retail Brand Theatre Is A Differentiator

Is a cost mindset killing the theatre?
With all the focus recently on department store David Jones receiving a $2.15 billion takeover offer from South African retailer Woolworths, it has again raised questions around the future of department stores.

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Triple J extends its brand by dropping a ‘J’

It’s been a long time coming but Triple J has finally announced that DIG radio will become Double J from April 30.

This is a smart move by the ABC to leverage the brand equity in the Triple J brand into another station to extend their reach to a broader adult music audience.

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specialist strategy consulting,


PwC renames their acquisition

Towards the end of last year we got the news that global accounting giant PwC had acquired specialist strategy consulting firm Booz & Co. It all made infinite sense. Extend their professional services offering and leverage the synergies between accounting services and the strategy needs that so often exist within major corporate clients.

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best branding agency Melbourne

As brand designers we are constantly creating and updating brands for our clients, we have an active role in building the brands our clients want and our communities experience. As a creative director I have a pivotal role in moulding these brands. But on the other end on the brand continuum, as a consumer, I also actively build the brands I want.

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