If you have a brand that is lucky enough to have a loyal and passionate group of people following you then it’s important every now and then to thank them and keep them engaged. That’s just what Ben and Jerry’s do every year with their annual Free Cone Day.
Did someone say free ice cream? Yes please!!
I’ve walked past a Ben and Jerry’s scoop shop on Free Cone Day in the past and the lines have been massive. I love Ben and Jerry’s but I’m not prepared to line up for a free scoop. But clearly I’m a minority here. You only have to watch their promo video to see how many people love the brand and appreciate that on one day every year they can get a free scoop! Read the rest of this entry »