Archive for the ‘Brand Strategy’ Category

brand strategy agency

The very clever guys at Brandhook have put together the trends they see as defining the Millennial generation.

Trend 01. Sharing is Caring
Millennials are spearheading the shift towards a ‘Sharing economy’, driven by a push away from conspicuous consumption and made possible by their ‘always connected’ lifestyle. Increasingly, millennials are opting to ‘share’ rather than own. Companies that are making it big based on the idea of sharing are Air BnB, Parking Panda and Zipcar.

Trend 02. Help me be Creative
A creative generation, millennials are more than comfortable with snapping away and sharing across social networks. They are hankering for opportunities to showcase their creativity, and Instagram’s recent Hyperlapse app release is a great example of helping Millennials in their quest to create their own beautiful content. The app makes it easy for users to create high quality time lapse video that they can then share with friends.

Trend 03. Nostalgic Admiration
The last decade has seen a rise in preference for vintage goods and retrobranding. Why? Whilst sustainability may no doubt play a role, the desire for retro goods and fashion is also driven by take a break from the tech-centric world millennials find themselves in. Buying something vintage allows the young’uns to experience an era they’ve never lived in. ASOS is a brand leveraging from this trend, helping consumers connect with old school goods in their online vintage marketplace.

BrandHook is a solutions based brand strategy and consumer insight agency. They conduct both quantitative and qualitative research which they use to deliver strategic recommendations. Their role is to deliver insightful brand, marketing and product solutions to clients who want to optimise their customers’ experience.

They do this by helping marketing teams:
1. Maximise their marketing plan initiatives with the consumer,
2. Find ways to make them as impactful as possible and,
3. Unearth new hooks for growth.

These brand hooks can be anything from unexplored category wisdom, a new product or service innovation, a re-defined path to purchase or simply feedback on a new way to express the brand.
If you’d like to learn more about how BrandHook can help you co-create and collaborate, email Pip Stocks ( pip@brandhook.com ) to organise a private presentation for your marketing team.
www.brandhook.com

Image Source: http://mallorycruz.com/a-plea-to-my-fellow-millennials/

brand strategy consultancy

The Brand Strategy of Authenticity has never been more Important
If you keep doing what you’ve always done, you will no-longer get what you always got. In brand the diminishing law of returns is an absolute truism. What served to differentiate a brand a decade ago, to evocatively communicate a persona and set of values to a particular audience is no-longer effective. And brands only have themselves (well at least their lazy peers) to blame.

The best brands are and have always been authentic. The basis for brand strategy is to define what it is about a brand that makes it so special, relevant and meaningful to it’s audience or tribe. This authenticity is at once unique and magnetic. It is also complex, fragile and difficult to bring to life in everything that business does everyday. Competing demands of budget, profit, scalability, globalization and competition most always see the dilution of authenticity.

When faced with these challenges, brands will often take the easy way-out, leaning on old habits of telling not doing, talking the talk without walking the walk – Enter the generic brand video.

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retail branding agency

This is not your Grandfather’s Tailor.
With this positioning line New York’s Acustom Apparel introduce a new menswear apparel brand that’s changing the tailored clothing category. By using a 3D body scanner and some neat measuring technology they make tailored clothing that’s better fitting, more accessible, and more affordable than available by traditional methods. They offer bespoke suits, shirts, polos, jeans, chinos, and overcoats from a flagship retail store in SoHo, NY.

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Can Typography design save the world?
There’s nothing new about the fact our environment is suffering from the impact of climate change. So could typography save the world? Well, single handily no it probably couldn’t, but it does open up a valuable dialog for designers. What could we be doing to encourage a more sustainable future? If not only for ourselves, but for our clients as well, and if we could do it through making some intelligent typographic choices, why wouldn’t we?

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Road Art Great grassroots local branding

Local communities in the states have been using road art as way to engage and display the hope and spirit of neighbourhoods. The murals which are painted by the community and are popping up at intersections in many big cities also have an awesome side benefit of slowing traffic and making the junctions safer.

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brand strategy agency

The way people buy has changed, and the world of business along with it.
“The traditional approaches are now obsolete. One hundred years of marketing thoughts are gone. Alternative approaches aren’t novelty. They are all we’ve got left”
– So said business and marketing writer Seth Godin in his call to business to change the way they view their relationships with their clients and customers.

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Ice Bucket challenge

Lunchtime had been getting a little boring recently so (some of) the Truly Deeply decided to shake it up last week and got together on the balcony to dump buckets of icy cold water on each other’s heads! Luckily for us it was a balmy 21 degrees and the sun was shining. Result! The floor was almost too hot for our feet! Championed by our own Gemma D, seven of us signed up. We scoured the office frantically 10 minutes before bucket time for basins, buckets, dirty bins, anything that could make us yelp in chilling pain. Read the rest of this entry »

retail brand agency

A Glimpse of the Future Brand Strategy for IKEA
I read a great interview on PSFK recently (link at the bottom of this post) with Rich D’Amico, Deputy Marketing Director at IKEA USA. The interview was exploring where IKEA sees the future of home & furniture design and asks the question; ‘where do they get their drive for innovation?’ D’Amico’s answers point to the exciting convergence of technology and creativity – where else – with 3D printing, a new line of ‘connected home’ devices called HomeSmart, and consumer insight driven creativity.

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branding agency Melbourne

If we always do what we’ve always done, we’ll get back less than we ever got.
With forgiveness for misquoting one of the more profound truisms of business, the sentiment is true of so many brands we encounter. When sitting down with a client for the first time to talk through the brand challenges they are facing, we are never happier than when they describe their category as a band of traffic lights that ‘never turn green’. Read the rest of this entry »

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A recent print campaign by Volkswagen has honed in on the message that it’s impossible to focus on the road while texting. The campaign is beautiful in its simplicity of message and continues the VW tradition of incredibly intelligent communications.

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